Nestlé Pure Life, one of Nigeria’s leading bottled water brands, has unveiled an exciting new partnership with some of the country’s most influential lifestyle and food creators, in a move designed to deepen consumer engagement and promote healthy living in ways that feel real and relatable.
The brand announced that it is joining forces with Adeoluwa Enioluwa, the charismatic content creator and youth culture influencer, and Tomike Adeoye, beloved media personality and lifestyle voice. Alongside them, Nestlé Pure Life is also partnering with popular food creators Bukie Akinmade and Nafiat Abdulrahim, whose culinary storytelling continues to inspire a growing community of food lovers.
The announcement, made on the company’s social media platforms, generated a wave of excitement as fans welcomed the synergy between a trusted household brand and some of Nigeria’s most vibrant digital personalities.
According to Nestlé Pure Life, these partnerships are more than just brand endorsements, they are built on a shared vision of authenticity, wellness, and creativity. The company explained that the collaborations are designed to feel impactful, creating narratives that resonate deeply with consumers while reinforcing the importance of hydration as part of everyday wellness.
“This partnership is built on shared values in a way that feels authentic and impactful,” Nestlé Pure Life stated. “By working with voices that genuinely connect with people, we’re showing up in spaces where consumers already feel inspired.”
For Nestlé Pure Life, the move reflects a broader strategy to bridge the gap between lifestyle and wellness, positioning water not only as a functional product but also as a lifestyle choice linked to vitality, joy, and daily progress. By teaming up with creators who embody aspiration and relatability, the brand is ensuring that its message of healthy hydration reaches audiences in more meaningful and personal ways.
Industry watchers note that the partnership marks a refreshing direction in influencer collaborations, signaling how legacy brands like Nestlé Pure Life are adapting to a digital-first, content-driven age.
With these creators, the brand is not just marketing, it’s building a community around wellness, lifestyle, and authentic human stories.
