The 2024 National Advertising Conference (NAC) officially kicks off today in Abuja, attracting a powerhouse line-up of industry leaders, stakeholders, and delegates eager to address the future of advertising in Nigeria. The opening day’s highlight is an exclusive Fireside Chat featuring Dr. John Momoh, the visionary Chairman of Channels Media Group, a leading name in Nigerian broadcasting. With decades of experience guiding one of Nigeria’s premier media empires, Dr. Momoh’s insights are set to shape the strategic discussions that will unfold over the next three days.
Set under the theme “Navigating the Shifts: Technology, Culture, and New Business Models,” NAC 2024 is designed to foster innovative ideas and strengthen partnerships between the public and private sectors, a mission that Dr. Momoh has championed throughout his career. His session is expected to draw a crowd eager to learn from his experiences in steering Channels Media Group through complex shifts in technology, culture, and consumer expectations. Dr. Momoh’s extensive background in broadcasting, combined with his perspective on leadership in a challenging economic climate, will bring invaluable depth to discussions on how the advertising and media sectors can adapt and thrive.
Chairman of the NAC Planning Committee, Mr. Tunji Adeyinka, remarked on the timeliness of Dr. Momoh’s involvement, noting that the industry is currently at a crossroads. “With rising business costs and shifts in consumer behavior, we need leaders who have successfully navigated these waters to inspire new strategies,” Adeyinka said. He highlighted Dr. Momoh as the ideal figure to spark conversations on resilience and innovation, particularly as the Nigerian advertising industry grapples with the effects of inflation and a devalued naira.
Dr. John Momoh’s Fireside Chat at NAC 2024 upholds a powerful tradition of thought leadership that has come to define the conference. Over the years, the NAC stage has hosted some of the most influential figures in Nigerian advertising, each bringing transformative insights that resonate long after the event. Previous speakers include Dr. Biodun Shobanjo, often hailed as the “Father of Nigerian Advertising,” whose groundbreaking perspectives set a high standard for the industry. Other distinguished guests, such as Dr. Chris Ogbechie and the dynamic trio of Mr. Seni Adetu (MD of Algorithm Media), Lolu Akinwunmi (GMD of Prima Garnet Africa), and Ify Onukwuba (MD of Nigeria Advertising Service), have also left an indelible mark, enriching the advertising sector with their visionary ideas and strategies.
This year, Dr. Momoh, known for his extraordinary contributions to elevating Nigerian media through Channels Media Group, is expected to bring the same level of impactful discourse. His legacy of raising standards and fostering excellence in Nigerian broadcasting promises a profound influence on the event, inspiring attendees with insights on resilience, innovation, and the future of media and advertising in Nigeria.
Following today’s session, the conference will explore critical industry issues through panel discussions, keynotes, and interactive forums. Key sessions include:
The State of the Nigerian Economy presented by Dr. Tayo Aduloju, CEO of the Nigeria Economic Summit Group (NESG), who will provide an economic outlook that is crucial for understanding the advertising sector’s challenges and opportunities.
The CMO Forum, featuring a panel of brand leaders including Dr. Tola Bamigbaiye-Elatuyi from Meristem, Kemi Longe from Diageo, and Morolake Emokpaire from Mondelez, moderated by Eyitayo Olayemi, host of “Diary of a CMO.” This session will cover brand strategy and consumer engagement in uncertain times.
Agency Consolidation Insights led by Mr. Seni Adetu, GCEO of First Primus West Africa, addressing the advantages and challenges of consolidating resources to drive value for clients.
Generative AI and the Advertising Industry: Myths vs Reality with speakers Victor Afolabi (GDM Media), Funke Adekola (Dentsu Creative), and Mr. Rilwan Ajiferuke (Plural Media), delving into the real-world impacts of AI on advertising strategy and creativity.
Consumer Behavior in a Recession presented by Abimbola Olufisayo-Michael from Ipsos, analyzing trends in consumer spending and adaptation amid economic challenges.
Emerging Marketing Trends led by Emamoke Ogoro (MTN), Dr. Ikechukwu Obiaya (PAU), and Mike Miller (X3M Ideas), covering cutting-edge advertising and brand strategies shaping the global and local markets.
This year’s NAC promises to set a new benchmark for the industry by sparking essential dialogues and fostering collaborations that could transform advertising in Nigeria. With Dr. John Momoh’s Fireside Chat setting the stage, attendees are poised for a powerful start to a conference that will reshape perspectives and chart a path toward a resilient and future-ready advertising industry.
