MTN Nigeria, a prominent telecommunications company, secured the highly esteemed 2023 Brand of the Year Award, as well as multiple accolades, at the 2023 Advertisers Association of Nigeria (ADVAN) Awards.
The telecom brand added to its list of accolades by clinching awards in various categories, including Innovation Category of the Year, Consumer Choice Award for Telecoms, CSR Campaign of the Year, Campaign of the Year (2nd Position), and the Marketing Personality of the Year award for its Chief Marketing Officer, Adia Sowho.
The event, hosted at the Civic Centre in Lagos, adopted the theme “Marketing: The Persistent Engine of Business Growth.” It brought together a diverse group of distinguished marketing professionals and experts in brand management from across the wide spectrum of the marketing communications industry.
Addressing the ADVAN African Awards, Osamede Uwubanmwen, the President of the Advertisers Association of Nigeria, highlighted, “This year, we have expanded our award categories, introducing recognition for junior managers in our teams. We’ve also refined the Customer Choice Awards to mirror the diverse industries in which our brands operate.”
The Chairperson of the ADVAN Awards Jury, Prof. Dixon-Ogbechi Bolajoko N., who also serves as the Head of the Department of Business Administration at the University of Lagos, remarked that all the categories were highly competitive, with numerous entries, and only the most exceptional emerged as winners.
Commending the ADVAN Award of excellence, Stephan Loerke, CEO, World Federation of Advertisers (WFA) affirmed that acknowledging innovative strides will undoubtedly inspire creativity and determination to sustain marketing excellence.
“I am pleased to join you for the ADVAN Africa awards for marketing excellence. On behalf of WFA, I will like to congratulate Mr. Osamede, Ediri and the ADVAN team for organizing this year’s awards and gathering industry leaders tonight to celebrate brand excellence and the most innovative and effective marketing campaigns.
“Marketing effectiveness has been a key priority for WFA. Since we were founded in 1953, 70 years later, this topic still ranks high on members’ priorities. It improves business performance that ultimately leads to sustainable growth which is why it is important that we recognize brilliant examples of this and create a culture of effectiveness at the global and the local level. ADVAN has been a strong champion of the interest of marketers in Nigeria and we are proud to count ADVAN as an active member of our global network of 16 advertisers nation since 2010. We look forward to further strengthening our collaboration to elevate the role of marketing in driving positive change in the industry society and help marketers thrive for growth that is compatible with the sustainable future” he said.
Among the notable winners, Hypo secured the top spot in the New Brand/Brand Extension/Brand Revitalization category, with Terra Seasoning and Add Me claiming the second and third positions. Maltina-Show Happiness emerged victorious in the Experiential category, followed by Indomie Flavour Fest in second place and Morning Fresh in third.
Indomie’s Golden Magnet Promo took the lead in the Consumer Promotion category, with Devon Kings-Mega Millionaire Promo securing the second position. In the Digital Campaign of the Year category, Indomie emerged as the winner, with Terra Seasoning and Hypo Bleach in the second and third positions, respectively. Power Oil was the victor in the Public Relations category.
Peak Milk was recognized as the Legacy Brand of the Year, with Gino Tomato and Haier Thermocool securing the second and third positions. Peak Yogurt claimed the title of Indigenous Brand of the Year, with Haier Thermocool and Terra Cubes taking the second and third positions, respectively.
MTN was honored with the Innovation of the Year award, while Colgate and Peak Pap secured the second and third positions in this category.
ADVAN stands as the singular trade association in Nigeria dedicated to championing the collective interests of “Advertisers.” These advertisers encompass both multinational and local organizations that enlist the services of advertising and media agencies to promote their products and services. As a robust and influential advocate, ADVAN represents the voices of 100 major organizations in Nigeria, collectively overseeing more than 300 brands that command a substantial 90% share of the annual marketing and advertising expenditure in the country.
Notably, ADVAN holds a significant position within the global landscape, serving as a member and holding a seat on the Executive Council of the World Federation of Advertisers. This international body unites global brands and marketing associations across over 60 countries, establishing ADVAN as a key player in the worldwide advertising and marketing community.
