In a historic move set to revolutionize the Nigerian media industry, the Federal Government will be launching a cutting-edge Television Audience Measurement (TAM) platform today.
The event scheduled to hold at the Shehu Musa Yar’Adua Center in Abuja, is expected to attract top government officials, key industry stakeholders. The advanced system, the first of its kind in Nigeria, promises to deliver precise and reliable data on media consumption nationwide, providing significant benefits for content creators, business owners, and advertisers.
The new platform is expected to bridge the gap in accurate viewership data, enabling more effective advertising strategies and boosting the overall media economy.
The Brand Colossus is live at the event, bringing you real-time updates. Stay tuned for more information as we cover this groundbreaking development.
