In alignment with its vision to fortify collaboration among key industry players and act as a guiding light for businesses and stakeholders in the marketing communications sector, mediaReach OMD, the nation’s leading independent media agency, has disclosed plans to reveal trends and consumer insights that will mold the Marketing Communications industry in 2024. The event, titled “Top Trends in 2024: Media, Consumer & Markets,” marks the third consecutive year and will be conducted as a webinar on Thursday, January 25.
In collaboration with Lagos Business School (LBS) and the National Institute of Marketing of Nigeria (NIMN), this edition aims to deepen the partnerships between industry leaders, offering valuable insights into media, consumers, and the marketing landscape
Leveraging the achievements of its preceding editions, the upcoming third installment seeks to enhance the synergy among pivotal industry participants and stand as a guiding force for enterprises and various stakeholders within the marketing communications sector. Emphasizing the exploration of media, consumer trends, and the marketing landscape, the event will delve into a diverse range of crucial domains that intricately capture the attention of marketing communication professionals nationwide.
Assuring a thought-provoking discussion, the occasion is set to showcase esteemed panelists renowned for their profound understanding of sector and industry dynamics. This distinguished group of experts comprises Uchenna Uzo, a Professor of Marketing at Lagos Business School; Idy Enang, the President of NIMN; Opeyemi Filani, General Manager at Showmax; Ronan Redmond, Director & Chief Revenue Officer at VC Communication; and Titilope Akanmu, a seasoned Consumer Insights Professional.
Dr. Olalekan Fadolapo, the Director-General of the Advertising Regulatory Council of Nigeria (ARCON), is slated to deliver the keynote address. His speech will delve into a myriad of issues influencing the marketing communication sector, shedding light on the catalysts that foster growth and ignite high business performance.
Reflecting on the event, Mr Stephen Oluwatoyin Onaivi, Managing Director, mediaReach OMD, shared that the esteemed panelists would delve into pivotal issues across diverse business verticals and discuss how organizations can innovatively harness their resources to boost productivity. “The panelists will dissect changes in consumer habits, newly emerging market segments, budgeting strategies, marketing planning metrics, and the evolving media landscape,” he said.
Delving into the reasoning behind this strategic alliance, Uchenna Uzo, Professor of Marketing and Faculty Director at Lagos Business School, emphasized its importance in expanding thought leadership across the continent. He expressed that collaboration serves as the driving force behind market growth, and the bold step taken by Lagos Business School, NIMN, and mediaReach OMD reflects a proactive move in the right direction.
Expressing his viewpoint, Mr. Idy Enang, the President of NIMN, placed a strong emphasis on the pivotal role of redefining marketing through thought leadership and advocacy, deeming it indispensable for the industry’s growth. He underscored that engaging in meaningful conversations with all stakeholders present in the room is a genuine opportunity to champion the much-needed development that the industry requires. Enang’s stance reflects a commitment to fostering a transformative narrative in marketing through collaborative discourse and shared leadership objectives.
Being a significant cross-industry educational platform, TOP TRENDS IN 2024 is anticipated to draw in major marketing players, leading clients, media owners, advertisers, and marketing enthusiasts.
mediaReach OMD maintains its trailblazing status in West and Central Africa, consistently setting industry standards. Leveraging global resources, the company delivers locally relevant solutions, offering its clients a distinct competitive advantage. As the largest buying network in the region and a highly transparent agency, mediaReach OMD takes the lead in pioneering innovative initiatives within the industry, encompassing both syndicated and proprietary research efforts.
