The MediaConsortium is set to host the third edition of its annual conference on Thursday, September 18, 2025, at the Lagos Chamber of Commerce and Industry (LCCI), Alausa, Ikeja.
The event, scheduled for 10:00 a.m., will gather thought leaders and marketing professionals to explore the theme: “Defining Value in the Modern Marketplace: Beyond Price, Quality, Experience & Ethics.”
This year’s edition comes at a time when businesses are grappling with fast-changing consumer expectations, heightened competition, and the demand for stronger value propositions. Organizers say the conference will provide a platform for industry leaders to unpack how brands can redefine value delivery in ways that resonate with evolving market realities.
Headlining the keynote sessions are Femi Opadere, Head of Digital Media at Globacom, and Feyi Olubodun, Managing Director/CEO of Open Squares Africa, both of whom bring deep expertise in consumer insights, brand strategy, and digital transformation.
The panel session will feature some of the industry’s brightest minds, including Obinna Ojekwe, Marketing Lead at Hydrogen Pay; Samuel Akinrimisi, New Product Development Lead at Eko Supreme Resources; Oke Umurhohwo, Global Marketing Manager at Zap Africa; and Ayodeji Ajayi, Strategy/Creative Director at Hephzibah Experiential Ltd. The discussion is expected to examine practical approaches for brands to deliver authentic value beyond traditional metrics, highlighting case studies from diverse sectors.
Speaking ahead of the event, MediaConsortium’s organizers noted that the conference has grown into a premier platform for cross-industry dialogue, bridging gaps between theory and practice while equipping professionals with actionable insights.
With its focus on dissecting value across dimensions such as pricing, quality, customer experience, and corporate ethics, MediaConsortium Conference 3.0 is poised to set the agenda for how brands can thrive in today’s highly competitive and ethically conscious marketplace.
