The London International Awards (LIA) has unveiled a transformative lineup for its 2024 Integration and Direct Jury, spearheaded by none other than Susan Credle, Chair of FCB and Creative Advisor to IPG. Credle’s appointment marks a bold step towards redefining the creative landscape, bringing together a panel of the industry’s most visionary minds.
A Powerhouse of Creative Visionaries
The 13-member jury, curated to perfection, is set to convene at Encore @ Wynn, Las Vegas. These creative powerhouses will meticulously review and debate every entry, ensuring only the most innovative and impactful works are celebrated. Credle, renowned for her trailblazing career spanning over three decades, expressed her anticipation: “The jury room is only as good as the jurors in that room. The Integration and Direct Jury this year is outstanding. Cannot wait for the discussions around the work. It will be a master class.”
Pioneering Integration and Direct Marketing
This year is particularly notable as LIA introduces the Direct competition for the first time. Integration and Direct marketing have evolved dramatically, emphasizing seamless consumer interactions and immediate, measurable engagement. Integration campaigns fuse various touch points into a coherent narrative, while Direct marketing, with roots in 19th-century catalogs, leverages modern social media platforms for precision targeting.
Barbara Levy, President of LIA, underscored the pivotal role of Direct marketing: “The call to action is such an integral part of Direct. The effectiveness of direct marketing is easier to track. You can see the return on investment or lack of it quite immediately, unlike other forms of advertising.”
Meet the 2024 Jury Titans
Leading the charge with Credle are industry stalwarts:
Pancho Cassis, Partner/Global CCO, DAVID
David Kolbusz, Chief Creative Officer, Orchard, Brooklyn
Ben Lilley, Creative Chairman, HERO McCann, Melbourne
Fan Ng, Chief Creative Officer, BlueFocus
Allison Pierce, Chief Creative Officer, VML, Kansas City
Ali Rez, CCO – Middle East, North Africa and Pakistan, IMPACT BBDO
Chaka Sobhani, President/Global CCO, DDB Worldwide
Kate Stanners, Chairwoman/Global CCO, Saatchi & Saatchi
Aaron Starkman, Global Chief Creative Officer, Rethink
Nicoletta Stefanidou, Chief Creative Officer, Tinker Tailor, Zürich
Ricardo Wolff, Executive Creative Director, Innocean Berlin, Berlin
Rigorous Judging Process
From 29th September to 7th October 2024, this elite group will engage in intensive judging sessions in Las Vegas. Their mission: to identify the entries that exemplify creativity, innovation, and industry leadership.
About LIA
Founded in 1986 by Barbara Levy, LIA remains a trailblazer in honoring creativity across multiple media types. As the only woman-owned international awards show, LIA has maintained its unique position in the industry for 38 years, celebrating the creative process and the visionaries who push boundaries.
Setting New Standards
As anticipation builds for the 2024 awards, the industry looks forward to the new standards of excellence that this distinguished jury will set. With Susan Credle at the helm, the Integration and Direct categories are poised to showcase groundbreaking innovations and set new creative benchmarks.
