In a bold move underscoring its commitment to local leadership and operational excellence, Africa’s leading e-commerce platform, Jumia, has appointed Temidayo Ojo as the new Chief Executive Officer of Jumia Nigeria. He succeeds Sunil Natraj, who is stepping down after steering the company through a pivotal transformation period.
Temidayo’s elevation marks a significant moment for Jumia, reaffirming its focus on nurturing in-house talent and empowering African leaders to take charge of high-growth markets. A seasoned executive with deep knowledge of the local terrain, Temidayo joined Jumia in 2020 as Head of Planning and Performance, before quickly rising to Chief Commercial Officer, and later CEO of Jumia Ghana.
His leadership in Ghana earned widespread acclaim for driving record-breaking growth, operational efficiency, and fostering a high-performance, collaborative culture.
“I am deeply honored to lead Jumia Nigeria, a market rich in opportunity and personal significance,” said Temidayo Ojo. “As someone who grew up here, I understand the pulse of our consumers and partners. My focus will be on innovation, customer trust, and creating greater impact through teamwork and local insights.”
Temidayo is an alumnus of the University of Lagos, where he studied Electrical and Electronics Engineering, and holds an MBA in Finance, Strategy & Consulting from the IESE Business School.
Welcoming the appointment, Francis Dufay, CEO of Jumia, noted:
“Temidayo has proven himself as a transformative leader in Ghana. His values, business acumen, and energy make him the ideal candidate to lead our Nigerian operations into a new phase of growth. We also extend our sincere thanks to Sunil Natraj for his invaluable leadership during a critical period.”
Sunil Natraj is credited with turning around Jumia’s Nigerian business—Jumia’s largest market by streamlining operations, regaining consumer trust, and repositioning the brand for sustainable growth.
As part of this leadership transition, Seleem Musibau has been named CEO of Jumia Ghana, taking over from Temidayo Ojo.
This change represents not only a succession of roles but a strategic vision to deepen local ownership and regional expertise, positioning Jumia for long-term success in Africa’s dynamic digital economy.
