Samsung Electronics has taken a bold step in redefining the mobile experience with the launch of its Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25, positioning them as the most advanced AI-powered smartphones yet. But beyond the cutting-edge technology, Samsung is making a strategic move in the African market by partnering with Jadorita, the dynamic AI content creator who has captivated audiences with her innovative approach to artificial intelligence.
As part of her brand ambassadorial deal with Samsung, Jadorita will be at the forefront of promoting the AI-driven Galaxy S25 series across Africa. This deal not only cements her as a rising force in AI content creation but also places her in an elite category of influencers shaping the future of technology.
Her ambassadorial package includes receiving every new product Samsung releases in 2025, starting with the Samsung Galaxy S25 Ultra, a new Samsung Galaxy Watch, and the S25 Edge. Additionally, she has secured a 100 million Naira cash endorsement deal, solidifying her role as a key face of Samsung’s AI evolution on the continent.
Samsung’s decision to collaborate with Jadorita is a testament to her remarkable rise—from creating AI-driven content on TikTok to becoming the official ambassador for one of the world’s biggest tech brands. Her influence will be leveraged to showcase Samsung’s next-generation AI features, ensuring that audiences across Africa grasp the true potential of AI-powered mobile experiences.
With One UI 7, the Galaxy S25 series introduces a seamless and highly intuitive AI experience that enhances user interactions. The devices integrate multimodal AI agents capable of interpreting text, speech, images, and videos, making interactions more natural and context-aware. Advanced features such as Google’s upgraded Circle to Search and context-aware AI assistants position the Galaxy S25 series as the most intelligent smartphone lineup yet.
Under the hood, the Galaxy S25 series is powered by a customised Snapdragon® 8 Elite Mobile Platform for Galaxy, delivering a 40% boost in NPU performance, alongside significant improvements in CPU and GPU capabilities. This enhanced processing power allows for on-device AI tasks, including Generative Edit, which was previously cloud-based.
Samsung is also introducing groundbreaking imaging technology with the Galaxy S25 Ultra. Featuring 10-bit HDR recording by default, the device offers four times richer colour expression than its predecessors. Enhanced low-light video capabilities and advanced noise reduction algorithms further elevate the smartphone’s ability to capture stunning visuals, regardless of lighting conditions.
Beyond power and intelligence, the Galaxy S25 Ultra is Samsung’s most durable and sustainable flagship yet. Constructed with titanium and Corning® Gorilla® Armor 2, it offers superior drop protection, anti-reflective properties, and scratch resistance. Backed by seven generations of OS upgrades and seven years of security updates, the Galaxy S25 series is designed for long-term reliability.
With Jadorita now at the helm of Samsung’s AI revolution in Africa, the partnership is set to make waves in the tech industry, bringing AI-powered innovation to a wider audience. The Galaxy S25 series is officially available for order, with Samsung Care+ providing comprehensive coverage for accidental damage, repairs, and replacements.
Samsung’s latest move isn’t just about a new product launch, it’s about redefining the future of mobile AI experiences, and with Jadorita leading the charge in Africa, the Galaxy S25 series is poised to be more than just a smartphone, it’s an AI companion built for the next generation.
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