In this momentous inaugural edition of our magazine, The Brand Colossus is thrilled to shine a spotlight on Martha U. Onyebuchi, a distinguished figure within the Advertising and Marketing Communications industry. As we honor the essence of International Women’s Month, it is our privilege to celebrate Martha U. Onyebuchi and her exceptional achievements. Through this feature, our aim is to champion the remarkable contributions of women like Martha U. Onyebuchi, whose impact resonates not only within the industry but also beyond, inspiring and empowering others.
Deaconess Martha U. Onyebuchi, frpa, currently holds the esteemed position of Director, Regulations, at the Advertising Regulatory Council of Nigeria (ARCON), the nation’s Advertising Regulatory Agency. With a wealth of experience spanning over 25 years, Martha U. Onyebuchi has emerged as a stalwart in the field, equipped with a Master’s of Business Administration, specializing in Advertising and Public Relations, from ESUT Business School.
Her illustrious career trajectory has been marked by a diverse array of managerial roles, during which she has honed an impressive repertoire of skills encompassing Management – Client Service, Planning and organization, Professional Training, examinations and Tutorials, Examiner, Inspection, Monitoring and Enforcement, among others. Notably, Martha U. Onyebuchi has been instrumental in shaping pivotal policies that have positively impacted both the Council and the Advertising Industry at large, serving as a cornerstone of the ARCON Management for over 22 years.
Throughout her tenure, Martha U. Onyebuchi has held a myriad of positions and contributed to various committees, including Client Service Executive at Candid Communications Ltd., Senior Vetting and Monitoring officer at ARCON, Head Publications, Head Vetting, Monitoring and Enforcement Department, Secretary of the Advertising Standards Panel (ASP), Head of Operations – North Central Zone, Assistant Director Registration Career Matters and Corporate Licensing, Deputy Director – Southern Region, and presently, Director of Regulations. Additionally, she has played pivotal roles in initiatives such as the Steering Committee of The Industry Media Summit, ARCON Editorial Board member, Editor of the Advertising Annual, and more.
Martha U. Onyebuchi’s dedication to the industry extends beyond her professional responsibilities. She has facilitated numerous seminars and workshops, sharing her wealth of knowledge and expertise with others. Her commitment to mentorship, coupled with her passion for reading and traveling, exemplifies her multifaceted approach to personal and professional growth.
As a testament to her contributions, Martha U. Onyebuchi is a recipient of numerous awards and accolades. She holds the distinguished titles of Fellow of the Advertising profession and Fellow, Institute of Credit Administration, further solidifying her standing as a revered figure within the industry.
