In a strategic appointment that underscores its commitment to marketing excellence, Heirs Holdings Group has named Ifesinachi Okoli-Okpagu as the Group Chief Marketing Officer (CMO) overseeing its diverse portfolio of retail brands. With a distinguished career spanning over 15 years, Okoli-Okpagu brings a wealth of expertise across technology, financial services, philanthropy, hospitality, media and television production, and energy.
A thought leader in growth strategy and marketing, she has built a reputation for empowering businesses in emerging markets by fostering grit, resilience, and strategic transformation. Passionate about turning innovative business concepts into actionable success stories, she draws on her experience, research, and market insight to drive sustainable brand growth.
In her new role, she will lead the marketing strategy for key brands under Heirs Holdings Group, including Heirs Insurance Group, United Capital Plc, Avon HMO, Avon Medical Practice, Heirs Technologies, Redtech, and Africa Prudential Plc. This appointment marks yet another significant milestone in her career, further cementing her position as a leading force in the industry.
Beyond her corporate influence, Okoli-Okpagu is deeply committed to mentoring and coaching the next generation of leaders, particularly young women and entrepreneurs. She actively supports initiatives such as GapX, Leap Africa Young Women Leaders Program, WIMBIZ Mentorship Programme, and the Tony Elumelu Foundation, fostering a pipeline of future industry trailblazers.
Her impact and dedication have earned her multiple accolades, including recognition as one of the Top 100 Women of Excellence by The Peak Performing Woman Award, one of the Top 50 African Corporate Women by Leading Ladies Africa, and one of the Top 100 Career Women by 9to5Chick.
Announcing her new position via LinkedIn, she expressed both excitement and readiness for the challenge ahead. Reflecting on 2024, she highlighted her team’s impactful work with brands such as Heirs Insurance Group, Transcorp Group, Heirs Energies, and the Tony Elumelu Foundation, while setting an ambitious vision for the coming year.
“This year, we’re ramping up the heat across our Group,” she stated. “Stay tuned for updates on our milestones, exciting expansions, and opportunities. There’s so much to unpack, and I can’t wait to share it all with you!”
She also hinted at sharing key leadership lessons from her journey, offering insights into marketing leadership, resilience, and strategic execution.
Currently pursuing a Doctorate degree at ISC Paris Business School, Ifesinachi Okoli-Okpagu is set to redefine marketing leadership within Heirs Holdings Group, leveraging her strategic acumen, industry expertise, and passion for brand transformation.
