Aspira Nigeria Limited, a leading manufacturer and distributor of household cleaning and personal care products and makers of Viva Plus Detergent, has officially announced Ruth Erikan James, popularly known as Veekee James, as its newest brand ambassador. This strategic partnership signals a dynamic alignment between the Viva brand and one of Africa’s most celebrated fashion designers and stylists.
Veekee James has carved a niche for herself in the African fashion industry with her exceptional craftsmanship, innovative designs, and inspiring success story. Her partnership with Viva Plus Detergent perfectly aligns with the brand’s vision of celebrating influential figures who embody resilience, style, and dedication to excellence.
In the months leading up to this endorsement, Veekee James transitioned from being just a celebrated designer to a social media sensation. By consistently engaging her audience with captivating content alongside her husband, she created a buzz that resonated widely. From showcasing her iconic designs to sharing entertaining and relatable moments, Veekee’s social media platforms became a hub of creativity and excitement, generating millions of engagements and reactions.
Recognizing her growing influence and authentic connection with her audience, Viva Plus Detergent saw a unique opportunity to partner with Veekee. This move follows Viva’s previous collaborations with notable figures like Hilda Baci, whose record-breaking feat garnered nationwide attention, and Nancy Isime, a celebrated actress and media personality. Adding Veekee James to their ambassadorial team underscores Viva’s strategy of leveraging rising stars with powerful social media influence to position their brand effectively.
This partnership is more than just a business agreement; it reflects the synergy between Veekee’s passion for fashion and Viva’s commitment to fabric care. The collaboration’s slogan, “Designed by Veekee James, Maintained by Viva,” highlights the seamless blend of fashion and science, offering consumers a holistic approach to creating and preserving beauty.
Speaking about the collaboration, Santhosh Kumar Nair, Chief Marketing Officer at Aspira Nigeria Limited, expressed his excitement:
“We are proud to welcome Veekee James to the Viva family. Her journey resonates deeply with our brand values, and her story of grit and success will inspire countless Nigerians who rely on Viva for their fabric care needs.”
Lynda Aguocha, Head of Advertising at Aspira Nigeria Limited, added:
“At Aspira, we celebrate individuals who exemplify resilience, creativity, and authenticity—qualities Veekee embodies. Her craft and passion align seamlessly with our commitment to quality and care, and together, we aim to highlight the importance of preserving beauty through superior fabric care.”
Aspira Nigeria Limited, with over 15 years of excellence in delivering top-quality household cleaning and personal care products, remains committed to empowering individuals and enhancing lives. This partnership with Veekee James not only amplifies Viva’s brand presence but also reinforces its dedication to providing innovative solutions that meet the everyday needs of Nigerians.
Through this collaboration, Viva Plus Detergent and Veekee James celebrate a shared vision of authenticity, quality, and the power of creativity, uniting fashion and fabric care in a way that speaks to the heart of their consumers
