In a surprising turn of events, the Advertisers’ Association of Nigeria (ADVAN) has announced its decision to withdraw from the Heads of Advertising Agencies Sectorial Group (HASG). Responding swiftly, HASG Chairman Dr. Femi Adelusi has called on ADVAN to reconsider this move, emphasizing the ongoing efforts to mediate and address all concerns with the regulatory agency.
Dr. Adelusi, addressing the situation hours after receiving ADVAN’s announcement, expressed dismay over their decision.
In his earnest appeal, Dr. Adelusi reaffirmed HASG’s dedication to fostering an industry that seeks enduring paths to progress for all key stakeholders. He stressed the importance of resilience and unity among all parties during this challenging period to achieve the common goal of industry growth.
Dr. Adelusi highlighted that the group recently held a productive meeting with ARCON, during which the Director-General emphasized the need for collaborative efforts to review various aspects of the regulation. ADVAN was informed of the outcomes of this meeting and had even shown a willingness to consider withdrawing its current court case against ARCON. The timing of ADVAN’s exit is thus particularly perplexing, given the progress being made in these negotiations.
HASG believes that effective resolution and progress are best achieved through active negotiation and dialogue. Dr. Adelusi reiterated the group’s commitment to engaging with all stakeholders to articulate specific challenges and desired changes in the regulations, aiming for prompt and amicable resolutions.
ADVAN has previously voiced concerns regarding advertising regulations and the enforcement of the new ARCON law. The HASG has been in constant dialogue with the Advertising Regulatory Council of Nigeria (ARCON) to find lasting solutions to issues related to the ARCON Act, social media regulations, and the reconstitution of the Advertising Standards Panel (ASP).
ADVAN cited a “misalignment between the current actions of HASG and its stated objectives” as the reason for their exit.
ADVAN’s letter of withdrawal states, “While our participation in HASG provided valuable opportunities to collaborate with dedicated industry professionals, we have come to the realization that there is a misalignment between the current actions of HASG and its stated objectives. Despite our repeated engagement, our submissions and contributions have not received the acknowledgment and action they warrant. We firmly believe that a successful joint committee can only be attained through a commitment to transparency, accountability, and inclusion by all parties involved.”
As the advertising industry navigates these turbulent times, the call for unity and collaborative effort remains crucial for overcoming challenges and ensuring sustainable growth.
