Guinness Nigeria has strategically positioned Oluwaseye Odebunmi as its new Head of Media and Partnerships, signaling a transformative era in the company’s brand strategy. With an eye for innovation and a deep understanding of integrated media ecosystems, Odebunmi is set to drive fresh momentum across Guinness Nigeria’s core product categories—Beer, Spirits, RTS, and Malt.
Stepping into this role, Odebunmi will be responsible for curating and executing cutting-edge media strategies while cultivating impactful partnerships. His focus will not only be on expanding the brand’s footprint but also on exploring novel opportunities in digital, experiential, and content-driven media landscapes that resonate with modern consumers.
What sets Odebunmi apart is his unique blend of experience and forward-thinking vision. Over the past decade, he has built a reputation for delivering high-impact campaigns and forming partnerships that align with both brand and consumer interests. His journey from managing strategy at Media Reach OMD to leading planning and buying at Verdant Zeal Group has been defined by results-oriented leadership and a knack for identifying untapped opportunities.
In addition to his professional acumen, Odebunmi holds a Bachelor’s degree in Mass Communication from Babcock University, alongside advanced certifications from Lagos Business School. His educational foundation, coupled with hands-on industry experience, enables him to seamlessly bridge strategy with execution—guiding Guinness Nigeria’s media ventures towards sustained relevance and market dominance.
Unlike conventional approaches, Odebunmi’s strategy at Guinness Nigeria will emphasize collaboration across traditional and digital platforms. His plans include tapping into emerging technologies, influencer networks, and culturally relevant partnerships, ensuring that Guinness remains a vibrant force in the highly competitive beverage industry.
This strategic move by Guinness Nigeria speaks volumes about the brand’s commitment to staying ahead of industry trends. By placing the right talent at the helm, the company is primed to navigate the evolving media landscape while setting new benchmarks for success.
