In a groundbreaking move aimed at enhancing the quality of home baking across Nigeria, Golden Penny has launched its latest product: the Golden Penny Multipurpose Household Flour. This new offering is the result of in-depth consumer insights and a meticulous understanding of Usage and Attitude (U&A) patterns, reflecting the brand’s commitment to meeting the evolving needs of Nigerian consumers.
The Golden Penny Multipurpose Household Flour is packaged in convenient 1kg sachets, retailing at an accessible price of 1500 naira. Positioned as a “super masstige” product, it addresses significant health concerns associated with using unregulated flours sold in open markets. With this product, Nigerian families can now bake with confidence, knowing they are using a hygienic, high-quality flour that supports their well-being.
Versatility is at the heart of this new product. Whether you’re making chin-chin, puff-puff, cakes, doughnuts, or a variety of other pastries, the Golden Penny Multipurpose Household Flour is designed to deliver excellent results every time. This multipurpose utility ensures that families can enjoy a wide range of baked goods without compromising on quality.
The development of this flour is a testament to the dedication and expertise of Golden Penny’s brand, R&D, and manufacturing teams. Their collaborative efforts have resulted in a product that not only meets the needs of everyday Nigerians but also enriches their lives by promoting health and convenience.
“Happy baking, happy family,” is the mantra driving this launch, highlighting the brand’s belief that a happy family is the cornerstone of a happy nation. The new Golden Penny Multipurpose Household Flour is more than just a product; it’s a promise of quality, safety, and cherished family moments.
With the introduction of this innovative flour, Golden Penny invites Nigerians to create happy memories in the kitchen, fostering a culture of joyful home baking that brings families closer together.



