In a bold, consumer-first move, UAC Foods Limited has unveiled a groundbreaking innovation for its flagship brand, Gala, by introducing personalized names on the wrappers of its iconic sausage rolls. This creative leap transforms one of Nigeria’s most enduring snacks into not just a source of nourishment, but also a symbol of connection, recognition, and shared moments.
For decades, Gala has been part of everyday Nigerian life, tucked into children’s lunchboxes, fueling long commutes through Lagos traffic, or serving as a quick energy fix between meetings. With this new twist, Gala is deepening its emotional bond with consumers by featuring popular Nigerian names such as Amaka, Osars, Zainab, Femi, Umar, and Ifeanyi directly on its packs.
According to Ayo Awosika, General Manager, Commercial, UAC Foods Limited, this innovation is designed to capture the spirit of personalization while celebrating Nigeria’s cultural diversity:
“Gala has always been more than a snack. It has been a companion through countless personal moments, whether at school, at work, or on the go. By branding our packs with familiar names, we are allowing Nigerians to experience Gala in an even more intimate and personal way. Imagine grabbing a Gala for Aisha, Femi, or Zainab, it’s no longer just about hunger; it’s about appreciation, thoughtfulness, and connection.”
Industry watchers note that this strategy mirrors the global success of Coca-Cola’s “Share a Coke” campaign but carries a uniquely Nigerian touch. By choosing names that cut across regions, religions, and cultures, UAC Foods is positioning Gala not just as a snack, but as a unifier that reflects the nation’s diversity.
The campaign encourages consumers to think beyond themselves, turning a casual purchase into a gesture of recognition or affection. In a season often associated with giving and togetherness, the personalized packs invite Nigerians to buy a Gala for friends, colleagues, loved ones, or even strangers as a small act of kindness.
More than just a packaging innovation, this move underscores UAC Foods’ commitment to refreshing the Gala brand for a new generation while retaining its heritage as Nigeria’s most trusted on-the-go snack. By aligning product consumption with emotional storytelling, UAC Foods is reshaping how everyday food brands connect with consumers.
As the new packs hit shelves nationwide, Gala is no longer just something you buy, it’s something you share, personalize, and celebrate.
