As Ramadan 2025 unfolds, leading food and beverage brands in Nigeria are moving beyond traditional advertising to create purpose-driven campaigns that deepen consumer connections and align with the core values of the season—generosity, togetherness, and nourishment.
This year, brands are not just selling products; they are becoming part of the Ramadan experience. From evocative storytelling in adverts to community-driven initiatives, they are bridging commerce with compassion, ensuring that their presence in the holy month is not just commercial, but meaningful.
Here’s how some of the biggest names in the industry are making an impact.
5Alive Pulpy: A Heartwarming Campaign on Family and Gratitude
One of the most emotionally resonant Ramadan campaigns this year comes from 5Alive, featuring its refreshing Pulpy Orange Juice. The advert beautifully captures the essence of family, faith, and gratitude as a family gathers around the Iftar table, breaking their fast with a nourishing meal and a glass of 5Alive Pulpy.
Through a cinematic and heartfelt portrayal of togetherness, the brand positions itself as more than just a beverage—it becomes a symbol of shared moments and deep-rooted traditions.
“Stay refreshed and energized this Ramadan with 5Alive Pulpy! Enjoy the nourishing taste that keeps you going at Suhoor and Iftar. Wishing you a blessed and fulfilling month. Ramadan Mubarak.”
Beyond advertising, 5Alive is actively giving back by distributing free Iftar packs in mosques and community centers, ensuring that those in need can break their fast with dignity.
Maltina: Spreading Kindness and Sharing Happiness
Maltina, a brand synonymous with family, warmth, and happiness, is championing kindness and generosity this Ramadan with its campaign:
“Showing Kindness and Sharing Happiness with Maltina.”
Encouraging Muslims across Nigeria to embrace the spirit of giving, the brand highlights small yet impactful acts of kindness—whether it’s offering a meal, helping a neighbor, or simply sharing a smile.
“Make this season truly remarkable with acts of kindness. Give generously, lend a helping hand, and share happiness in even the smallest ways. May this season bring warmth, blessings, and happiness. Ramadan Kareem.”
Beyond messaging, Maltina is driving real impact by sponsoring free Iftar meals and launching a digital campaign that rewards individuals who showcase acts of kindness during Ramadan. The brand’s ability to tie its core values to an authentic movement of generosity makes it a standout in this year’s Ramadan marketing.
Peak Milk: Nourishing the Body, Feeding the Soul
Peak Milk understands that Ramadan is not just about abstinence but also about strength and nourishment. With its campaign “Sharing Kindness with Peak Milk,” the brand is reinforcing the importance of wholesome nutrition during the fasting period.
“This year, Peak is encouraging Muslim consumers to serve Goodness and Nourishment during Ramadan. Whether in acts of service or worship, or through the Peak protein meals they consume at Suhoor and Iftar, Peak urges them to #PowerOn throughout the holy month.”
Peak Milk is also actively engaging with communities by sponsoring Iftar events, providing Ramadan meal guides, and offering special discounts on its products. By aligning its message with the needs of fasting consumers, the brand cements its role as a trusted companion for Ramadan.
Bournvita: Nourishing Generations Through Ramadan
For many Nigerian families, Bournvita is more than just a beverage—it’s a symbol of warmth, care, and shared memories. This Ramadan, the brand is focusing on the importance of nutrition, particularly for children and young adults experiencing their first fast.
“Spread extra love this Ramadan.”
By advocating for stronger families through better nutrition, Bournvita’s campaign ensures that the youngest members of the household are included in the Ramadan experience in a way that is healthy, energizing, and meaningful.
Why These Brands Are Winning in Ramadan 2025
What sets these food and beverage brands apart is their ability to move beyond transactional marketing to create purpose-driven engagement. Instead of simply pushing sales, they are:
✔ Tapping into the emotions of Ramadan through powerful storytelling
✔ Fostering a sense of community through charitable initiatives and feeding programs
✔ Educating consumers on how their products enhance the fasting experience
✔ Leveraging digital platforms to encourage participation and engagement
This shift from product-focused advertising to values-driven messaging is what makes these brands truly stand out. In Ramadan 2025, the most memorable brands will not be the ones that sell the most—but the ones that serve the most.
By embracing the spirit of Ramadan, these brands are not just winning consumer loyalty; they are becoming an integral part of the sacred journey.
