The Experiential Marketers Association of Nigeria (EXMAN) is gearing up to host the country’s most influential gathering of experiential marketing professionals as it announces the 2025 Brand Experience Summit, scheduled for July 17, 2025, at the Balmoral Convention Centre, Ikeja, Lagos.
Themed “Personalization at Scale – From Insights to Impact in a Data-Driven, Immersive World,” this year’s summit will dive deep into how marketers can translate data into meaningful, large-scale personalized brand experiences. With consumers increasingly demanding more relevant and engaging interactions, EXMAN’s summit is designed to equip professionals with the strategies and tools needed to thrive in today’s dynamic marketing landscape.
Now firmly established as Nigeria’s biggest annual gathering of experiential marketing leaders, the summit will feature expert speakers, cutting-edge sessions, and powerful networking opportunities. Attendees will gain fresh perspectives on the latest trends, from immersive technologies to behavioral analytics, all aimed at helping brands connect more deeply and effectively with their audiences.
In its official invitation, EXMAN encouraged brands, agencies, and marketing professionals to register and take advantage of this unique opportunity to exchange ideas, build partnerships, and tap into the future of experiential marketing. Beyond knowledge-sharing, the event promises a rich environment for collaboration and inspiration.
Representing over 45 leading experiential marketing agencies with a combined billing of more than ₦30 billion, EXMAN remains a driving force behind innovation and excellence in Nigeria’s marketing communications sector. Through platforms like the Brand Experience Summit, the association continues to empower marketers to deliver experiences that move people and businesses forward.
