Nigerian chess maestro Tunde Onakoya has added another feather to his illustrious cap, partnering with Africa’s largest telecommunications network, MTN, to inspire a new generation of dreamers. Today, at MTN’s headquarters, Tunde cemented his role as a symbol of resilience and ingenuity by competing in a simultaneous chess match against 15 of MTN’s top chess players, including the company’s CEO, Karl Toriola
The event, streamed live on Tunde’s Instagram and MTN’s YouTube channel, showcased his unparalleled skill and strategic brilliance while emphasizing MTN’s commitment to empowering African talent and driving progress.
MTN’s Vision of Empowerment
Speaking at the event, MTN Chief Marketing Officer Onyinye Ikenna-Emeka highlighted the essence of the GoMad campaign:
“We know that things are tough for many Nigerians today, but our resilience and creativity as a people continue to shine. At MTN, we believe in driving progress and giving our customers the power to rise above challenges and create something extraordinary. Our GoMad campaign is about enabling Nigerians—entrepreneurs, students, creatives—to take on the world and make a meaningful difference with the power of MTN data.”
Ikenna-Emeka lauded Tunde as a perfect embodiment of the campaign’s ethos:
“His journey—from learning chess on his father’s phone to becoming a global icon and using his platform to teach and inspire others—is an extraordinary reflection of the GoMad spirit. His story reminds us that greatness can emerge from the most unlikely places, and MTN is proud to support and celebrate such inspiring individuals.”
An Emotional Journey
Ahead of the event, Onakoya shared a heartfelt reflection on his journey:
“Saw myself on TV today, and it brought a few tears—that 10-year-old kid in the slums of Ikorodu who could barely speak an English word and thought there was no place for him in the world has defined his own path. I hope you stay true to your dreams because, someday, the world will know your name.”
This poignant moment was amplified by MTN’s recently unveiled TV commercial, which features Tunde’s inspiring story. The ad, part of MTN’s GoMad: Go Make a Difference campaign, has resonated with audiences nationwide, celebrating his rise from humble beginnings to becoming a global chess icon.
A Match of Minds
Tunde’s simultaneous chess match against MTN’s top players was a thrilling display of intellect and strategy, further solidifying his status as a national treasure. Fans and chess enthusiasts were captivated as he deftly navigated 15 boards, including the CEO’s, showcasing his unmatched expertise.
The event marked a milestone in Tunde’s journey, reinforcing his role as a beacon of hope and determination for countless young Nigerians. Through his Chess in Slums initiative, Tunde has transformed lives in underserved communities, proving that chess is more than a game—it’s a tool for empowerment.
A Legacy of Inspiration
MTN’s partnership with Tunde Onakoya is a testament to the power of collaborations in driving social impact and celebrating Nigerian excellence. As Tunde continues to break barriers and inspire the next generation, his story serves as a reminder that dreams, no matter how improbable, are achievable with determination and support.
Stay tuned for updates on this remarkable partnership and the extraordinary journey of a true Nigerian icon.
