The Experiential Marketers Association of Nigeria (EXMAN) has officially announced the call for entries for its highly anticipated Annual Awards for Excellence. The event is aimed at recognizing and celebrating exceptional achievements among its member agencies and professionals within the marketing communications industry.
Now a staple in Nigeria’s marketing calendar, the EXMAN Awards celebrate the power of creativity, strategic brilliance, and outstanding project execution that have meaningfully engaged consumers and driven business growth for brands.
This year’s awards will spotlight campaigns executed between January 1, 2023, and December 30, 2024. Categories cut across a wide spectrum of experiential marketing, acknowledging the diverse ways brands connect with audiences.
Award Categories Include:
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Best Trade Activation: Recognizing the most effective retail-targeted campaign in the wholesale or distribution channel, whether in the open market or modern trade.
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Best Shopper Activation (Open Market): Honoring brand activities that delivered the greatest impact within traditional market environments.
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Best Shopper Activation (Modern Trade): Focused on campaigns executed in modern retail locations such as malls (e.g., ICM, The Palms), this award celebrates innovation and effectiveness.
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Best Activation (Consumer Experience): Acknowledging activations that created a lasting impact across all target audience classes, engaging all six senses.
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Best Event (B2B): Recognizing outstanding experiential events targeted at corporate audiences with clear objectives and measurable results.
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Best Merchandising Solution – Open Market: Celebrating strategic merchandising solutions that drive customer action in open market settings.
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Best Merchandising Solution – Modern Trade: Rewarding visually impactful, strategically deployed merchandising within modern retail spaces.
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Best Activation of a Sporting Property: Honoring content-rich, sports-themed campaigns with strong public engagement and popularity.
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Best Activation of an Entertainment Property: Celebrating holistic, creative, and widely accepted entertainment-focused brand experiences.
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Best Use of Digital in an Activation: Recognizing strategic digital integrations before, during, and after activations with measurable outcomes.
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Best Use of Props in an Activation: Awarding the most thematic and visually compelling use of props that enhance the overall event experience.
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Best Use of Technology in an Activation: Celebrating technological innovation that amplifies the effectiveness of brand activations.
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Best Use of Actionable Data and Insight in an Activation: Recognizing data-driven strategies that informed campaign execution and consumer engagement.
According to EXMAN, the awards serve as a benchmark for excellence in experiential marketing and aim to continuously raise the bar in brand-consumer engagement.
Agencies and marketing professionals are encouraged to submit their entries early, as the competition promises to be fierce, with a growing number of innovative campaigns emerging across the sector.
Deadline for submission is April 18th, 2025.
For more information on the awards criteria and submission guidelines, participants are advised to contact EXMAN or visit the association’s official platforms.
