In a strategic move to empower its Ad Review Board, Brand Colossus proudly welcomes Emeka Obia, an award-winning integrated strategist, to its esteemed lineup of industry experts. Renowned as a “human-Swiss pocket knife,” Emeka brings a wealth of experience gained from solving complex business problems and crafting purpose-driven campaigns across various agencies.
With an extensive background spanning FMCG, Banking, Insurance, Tobacco, Healthcare, Non-profit, VOD, and collaborations with brands such as MTN, Stanbic Bank, Prime Video, Spotify, Heineken, Nivea, Philip Morris, Amstel Malta, and Lipton, Emeka’s multifaceted expertise reflects his ability to navigate diverse industries with finesse.
Emeka is a firm believer in the yin-yang philosophy, where the role of a strategist involves the seamless interchange of analysis and creativity. This unique perspective positions him at the intersection of brand strategy and storytelling, digital and content planning, and human-centered experience design.
In 2018, Emeka earned recognition as the number 1 African trend spotter by Trendwatching, a leading global consumer trend firm. His ability to spot emerging trends underscores his forward-thinking approach, which will undoubtedly contribute to the Ad Review Board’s mission of inspiring innovation and creativity withing the IMC industry.
Beyond his professional achievements, Emeka’s influence extends to the realm of education and mentorship. As a faculty member at the Executive Programme in Advertising (EXPAD), School of Media and Communication, Pan Atlantic University, he imparts contemporary advertising operations and best practices to aspiring industry leaders. His mentorship spans across borders, reaching institutions such as Amsterdam University of Applied Sciences in the Netherlands and the African Leadership University of Mauritius.
Currently serving as the Integrated Strategy Director for Central & West Africa at Publics Groupe, Emeka Obia’s addition to the Brand Colossus Ad Review Board further solidifies the board’s commitment to diversity, expertise, and a forward-looking approach. Emeka’s insights, gleaned from years of navigating the ever-evolving landscape of integrated marketing, are set to play a pivotal role in shaping the future of advertising in Nigeria. As Brand Colossus prepares to unveil more members of the Ad Review Board, the industry eagerly anticipates the transformative impact of this dynamic assembly of professionals.
