Emeka Obia, the Integrated Strategy Director for the Central and West Africa region, has been honored with the role of juror for the prestigious Shorty Awards. These international awards recognise outstanding achievements by brands, agencies, nonprofits, and individuals across various digital and social platforms.
In a statement posted on his LinkedIn page, Emeka expressed his pride in being part of the esteemed jury for this season’s Shorty Awards. He eagerly anticipates witnessing exceptional work from around the world and is enthusiastic about celebrating creativity and innovation together.
As a seasoned creative and strategy professional, Emeka is poised to contribute his extensive experience alongside other globally renowned experts in evaluating entries for this year’s awards. His track record includes spearheading purpose-driven campaigns, transformative platforms, and immersive experiences that ingeniously integrate brands into cultural contexts. His strategic expertise encompasses brand strategy, storytelling, and a keen understanding of digital innovation and content planning.
Emeka Obi’s strategic approach is distinguished by his commitment to crafting human-centric experiences that deeply resonate with diverse audiences. With a portfolio spanning various respected creative agencies, he has designed purpose-driven campaigns that seamlessly embed brands into culture across FMCG, Banking, Insurance, Tobacco, Healthcare, and Non-profit sectors. Noteworthy brands benefiting from his strategic insights include MTN, Stanbic IBTC, Heineken, Nivea, Philip Morris, Amstel Malta, Lipton, Mondelez, Leadway Assurance, World Bank IFC, and Ford Foundation.
His proficiency in strategic and applied innovation, trend analysis, forecasting, advertising, and digital planning has solidified his status as a thought leader. Emeka’s unique ability to decode pop culture and understand the evolving dynamics of human behavior enriches his strategic approach. Recognized as the number 1 African trend spotter by leading global consumer trend firm Trendwatching in 2018, Emeka continues to be celebrated as a “human-Swiss pocket knife” within the industry.
Beyond his professional achievements, Emeka extends his expertise as a faculty member at the Executive Programme in Advertising (EXPAD), School of Media and Communication, Pan Atlantic University. His mentorship reaches a global scale, involving institutions such as Amsterdam University of Applied Sciences in the Netherlands and the African Leadership University in Mauritius.
Entries for the Shorty Awards are open until February 8th, 2024, promising a showcase of exceptional talent and innovation in the digital and social realms.
