In a groundbreaking alliance that merges Africa’s creative energy with its growing clean technology movement, EbonyLife, Africa’s foremost media and lifestyle brand, and CIG Motors, a trailblazer in Nigeria’s electric vehicle (EV) revolution, have announced a strategic partnership set to redefine both the entertainment and mobility landscapes.
The partnership will see both powerhouses combine their influence to create a new narrative for Africa, one where cutting-edge storytelling, technological innovation, and sustainable living intersect seamlessly. The collaboration is designed not only to entertain but also to inspire, educate, and accelerate the adoption of electric mobility across the continent.
As part of the agreement, CIG Motors’ premium electric vehicles will feature prominently in EbonyLife’s most anticipated films, television series, and streaming content. Beyond the screen, the EVs will become a dynamic presence at red carpet premieres, high-profile industry events, and curated branded experiences, offering audiences a tangible connection to the clean energy message embedded in the stories they consume.
This strategic visibility will be amplified through co-branded campaigns, nationwide activations, and purpose-driven initiatives aimed at sparking conversations about sustainability, innovation, and African excellence. By fusing cinematic storytelling with practical demonstrations of electric mobility, the two brands aim to accelerate cultural acceptance and consumer adoption of EV technology.
In a move that blends entertainment, loyalty, and lifestyle aspiration, EbonyLife ON Plus, EbonyLife’s new platform offering a mix of streaming content, exclusive events, and community benefits, will launch an annual luxury electric car giveaway in partnership with CIG Motors. Every year, one lucky subscriber will drive away in a brand-new luxury EV, a tangible reward for supporting EbonyLife’s mission and embracing its evolving ecosystem.
“This partnership is about rewriting the rules, harnessing the magic of film and media to ignite conversations around innovation, sustainability, and African excellence,” said Mo Abudu, CEO of EbonyLife Group. “To our EbonyLife ON Plus community, we say thank you. One of you will become the proud owner of a brand-new luxury electric vehicle each year, simply for being part of this journey.”
For CIG Motors, the alliance marks another step toward its mission of accelerating Nigeria’s transition to sustainable transport. Diana Chen, Chairman of CIG Motors and a leading advocate for progressive development in Africa, highlighted the partnership’s transformative potential: “At CIG Motors, we believe in creating real impact through strategic collaboration. Partnering with EbonyLife allows us to tell powerful stories that resonate with millions, while building cultural momentum around electric mobility. This is the kind of partnership that transforms industries and minds.”
Driving the Future of African Innovation
The EbonyLife × CIG Motors partnership will extend beyond content integration and giveaways. Plans are already in motion for co-produced content with global appeal, branded storytelling that showcases the power and potential of electric mobility, and the installation of EV infrastructure on production sets. These efforts aim to position Africa not only as a consumer of technology but also as a leader in creating sustainable, forward-thinking solutions.
By merging the glamour and influence of Africa’s entertainment industry with the urgency and innovation of the EV movement, EbonyLife and CIG Motors are setting the stage for a future in which African creativity, technology, and sustainability power the same bold journey toward a smarter, cleaner, and more connected tomorrow.
