The Brand Colossus, a rising powerhouse in the marketing communications industry, proudly welcomes Dr. Rolayo Lasebikan to its Ad Review Board, adding the unique perspective of a trained dentist turned marketing maven. Dr. Lasebikan’s role involves contributing to insightful discussions around advertising campaigns, delving into intricate elements that define the intended brand message and examining how it resonates with the target audience.
Transitioning from her background in dentistry, Dr. Rolayo Lasebikan embarked on a dynamic journey in the marketing and advertising realm, propelled by her completion of the Integrated Brand Experience (IBX) program at Orange Academy. Currently serving as a Strategy Lead at Nitro 121, a prominent marketing communications firm, she has spearheaded marketing and brand strategies for notable companies and campaigns, including Arla Foods, Bajaj, GOtv, and First Bank. Dr. Lasebikan is renowned for her commitment to continuous learning, having participated in educational programs at esteemed institutions such as the British Council, Henley Business School, and IESE Business School. She is also an alumna of the Forward Africa program at McKinsey.
Dr. Lasebikan’s expertise as a Marketing and Branding Strategist extends to her own business venture, The Ankara Dentist, showcasing her prowess in blending dental precision with marketing innovation.
This pioneering initiative by The Brand Colossus underscores a dedicated commitment to subjecting advertisements within the industry to rigorous scrutiny and critique. By harnessing the insights of seasoned professionals like Dr. Lasebikan, the board aims to challenge prevailing norms, fostering an environment that stimulates creativity, innovation, and a deeper understanding of effective marketing strategies.
At the core of The Brand Colossus’s mission is the goal of informing, educating, and enlightening individuals about the intricacies of the marketing ecosystem. Aligned with these objectives, the company strategically partners with renowned learning institutions to enhance the understanding of the Integrated Marketing Communications (IMC) industry in Nigeria.
As the industry witnessed remarkable achievements in 2023, with campaigns and ads earning international acclaim and prestigious awards, The Brand Colossus recognizes the imperative for continuous improvement. Committed to pushing boundaries and challenging existing norms, The Brand Colossus ensures that professionals in the field stay at the forefront of their game.
