The Nigeria Marketing Awards 2024 became a landmark event for Dettol, as the renowned personal care brand walked away with multiple accolades, solidifying its leadership in innovation and consumer trust. With wins in key categories such as Best Personal Care Brand of the Year, Campaign of the Year, and Best Rebrand of the Year, Dettol once again demonstrated its unwavering commitment to excellence in the Nigerian market.
Championing Personal Care Excellence,
Dettol was crowned Best Personal Care Brand of the Year, a recognition of its decades-long dedication to promoting hygiene and protecting families. The judging panel praised Dettol’s enduring legacy and its ability to remain a relevant and reliable brand in an evolving marketplace.
The brand’s Dettol Skincare campaign claimed the Campaign of the Year award, outperforming notable campaigns such as Airtel’s Overjara Campaign and FirstBank’s 130th Anniversary Campaign. Presented by Mrs. Tolu Olanipekun, this honor celebrated Dettol’s innovative approach to connecting with its audience through meaningful, consumer-focused marketing.
In an emotional acceptance speech, a Dettol representative expressed heartfelt gratitude:
“I am so excited; we never expected this, but we got the award. Dettol has been in the business of protecting families for a long time, and we are not stopping anytime soon. To all our consumers who use us, trust us, and buy us, this is for you. Thank you very much.”
Dettol’s reimagined skincare range earned the Best Rebrand of the Year title, beating FrieslandCampina WAMCO’s Peak brand and Nigerian Breweries Plc’s Fayrouz Premium Sparkling Soft Drink. The revamped skincare line, including its standout Big Bang Blossom product, was lauded for seamlessly combining functional benefits like antibacterial protection with emotional appeal such as skin nourishment.
Accepting the award, the Dettol representative stated:
“Dettol Skincare is a brand we relaunched this year to moisturize your skin while offering antibacterial properties. We are so grateful for how well it has been received by our consumers, and to the judging panel—thank you very much. Dettol will continue to protect us.”
The 2024 victories underscore Dettol’s ability to meet consumer needs while staying ahead of industry trends. By emphasizing innovation, high-quality products, and strategic marketing, the brand has maintained its relevance in a competitive market.
The Dettol Skincare campaign and rebrand highlighted the brand’s ability to align functionality with emotional resonance, delivering holistic personal care solutions that appeal to modern consumers. These achievements reflect not only Dettol’s marketing expertise but also the trust and loyalty of millions of Nigerians who rely on the brand daily.
As Dettol celebrates these milestones, its representatives reaffirmed the brand’s commitment to innovation, consumer satisfaction, and its core mission of protecting lives. The accolades from the Nigeria Marketing Awards serve as both a testament to its legacy and a motivation for future achievements, cementing Dettol’s status as a household name and market leader in Nigeria.
