In a bold stride toward delivering affordable, nutritious, and delicious food options to Nigerian households, Crown Flour Mill (CFM) Limited, the wheat milling and pasta division of Olam Agri, has unveiled its latest innovation—Mama’s Pride Macaroni. This much-anticipated product launch was marked by an elegant event held at the Federal Palace Hotel, Lagos, on December 18, 2024, where the brand also proudly introduced its new ambassador, Nollywood star Bimbo Ademoye.
The Mama’s Pride Macaroni debut follows the remarkable success of its predecessor, Mama’s Pride Spaghetti, launched exactly a year ago. Crafted from premium wheat, the macaroni is designed to deliver a non-sticky, high-quality pasta experience that pairs perfectly with sauces, jollof rice, or vegetables, making it a versatile choice for diverse culinary delights.
Elevating Culinary Standards
At the launch, Nitin Mehta, Managing Director, Wheat Milling Business, Olam Agri in Nigeria, emphasized the meticulous effort behind the new product. “We developed Mama’s Pride Macaroni to build on the success of our spaghetti variant, which has been widely praised by consumers and trade partners alike. This product is poised to redefine its category,” he said.
Siddarth Suri, B2C Business Head, Grains and Animal Feed, Olam Agri in Nigeria, echoed this sentiment, stating, “The release of Mama’s Pride Macaroni underscores our commitment to providing superior, affordable, and high-quality products. Rigorous research, development, and production efforts have culminated in a product that meets the culinary needs of Nigeria’s diverse population.”
A Product Backed by Consumer Insights
Bola Adeniji, General Manager and Head of Marketing at Olam Agri, highlighted the product’s unique appeal. “Through extensive consumer testing, we confirmed Mama’s Pride Macaroni’s superiority in its segment. Its versatility and ability to pair with various sauces and toppings make it a staple for households nationwide,” she explained.
Ambassadorial Endorsement
Bimbo Ademoye, the newly unveiled Mama’s Pride Pasta brand ambassador, shared her excitement: “I am honored to be part of the CFM family. We share a passion for enriching lives and spreading joy through food. Mama’s Pride Macaroni is hands down the best pasta on the market in terms of taste and ease of preparation.”
A Commitment to Health and Nutrition
Reflecting on the broader mission of Olam Agri, Anil Nair, Managing Director, expressed the company’s dedication to the health and well-being of Nigerians. “Mama’s Pride Macaroni embodies our commitment to innovation and excellence, aligning with the evolving tastes and nutritional needs of consumers. This launch is a testament to our resolve to support food security and healthy living,” Nair remarked.
With the unveiling of Mama’s Pride Macaroni, Olam Agri reinforces its position as a leading player in Nigeria’s food industry, delivering products that combine quality, affordability, and nutritional value. This latest offering underscores the company’s alignment with the government’s New Hope Agenda, driving progress in food security and culinary satisfaction across Nigerian households.
