In a bid to deepen its positioning as a nourishing brand committed to the wellness and holistic development of children, Promasidor Nigeria Limited, a leading Fast-Moving Consumer Goods (FMCG) company, delighted children with the exciting flavors of Twisco, Loya Milk, and Onga today at Children’s Day celebration. The event featured an array of engaging activities designed to affirm the company’s support for the overall well-being of children.
To commemorate Children’s Day, Twisco, Onga, and Loya Milk joined other leading brands in sponsoring the 2024 Junior Golf Tournament. This annual event, held at the prestigious Ikoyi Golf Club, aims to nurture and inspire future golfers and sports enthusiasts. The tournament attracted numerous children and parents, providing them with several electrifying and fun-filled moments. Activities included gaming sessions, a dance competition, a bouncing castle, face painting, and other captivating experiences that brought immense joy to the young participants.
The event also offered a unique opportunity for parents and their children to bond over refreshing treats. Twisco and Loya Milk showcased a variety of delectable flavors, presenting mouthwatering mixtures derived from their products. Additionally, the distinctive taste of Onga seasoning cube was highlighted in the delicious jollof rice served at the event.
Lillian Omorenuwa, Brand Manager for Beverages, and Oyetola Akeredolu, Brand Manager for Dairy, emphasized the significance of the occasion for Promasidor’s brands. They explained that the sponsorship aligns with the company’s vision to provide nourishment and support to children, enabling them to achieve their dreams.
Lillian Omorenuwa stated, “The essential message of our brand is to empower and nurture the dreams of children. These dreams can vary widely, and we are committed to supporting even the unconventional ones. As a brand, we aim to help children achieve their dreams.”
Oyetola Akeredolu added, “We will continue to sponsor events that focus on children because they are our target audience. Loya Milk is particularly relevant due to its calcium content, which is essential for strong bones—a necessity for sports. This ties back to our other brand, Twisco, which is about empowering children’s dreams by providing the essentials needed for strong bones. We demonstrated how kids can make different drinks with our products, including Loya Milk shakes. And, of course, what are drinks without food? That’s why we had Mama Onga here.”
The Children’s Day celebration, enhanced by Twisco, Onga, and Loya Milk, successfully combined fun and nourishment, reinforcing Promasidor’s commitment to fostering the well-being and aspirations of the next generation.
