Chicken Republic, a leading Quick Service Restaurant (QSR), is eagerly preparing to unveil an enthralling new TV commercial (TVC) as part of its continuous endeavour to captivate consumers. Scheduled for official unveiling on April 2nd, 2024, the announcement of this exciting development has been prominently featured across the company’s various social media platforms.
Emphasising its collaboration with Glovo, a delivery service, the brand aims to enhance the efficiency and speed of service delivery to consumers.
Under the tagline “Nice is winning, Nice is sharing,” the brand’s teaser hints at the incorporation of a swift payment gateway provided by Paystack. This strategic move hints at a potential partnership with the financial service company, aimed at facilitating effortless and seamless payments for consumers.
The announcement on social media exclaims, “You’ve enjoyed soulfully spiced meals and received them within minutes via @glovoapp_app, now brace yourself.” Accompanied by an engaging caption that urges consumers to “Keep grinding! With a full belly, who can stop you?”
Originating as a proudly Nigerian brand with modest beginnings, Chicken Republic inaugurated its first restaurant in Lagos in 2004. Since then, it has rapidly expanded its presence to encompass over 150 locations across Nigeria and Ghana, with ambitious plans to operate 430 restaurants by the culmination of 2024.
Driven by a steadfast vision to become the most cherished quick service restaurant brand in West Africa, Chicken Republic espouses a “Taste More” philosophy. This ethos encourages a daring spirit of exploration, challenging conventional norms by offering customers delectable, affordably priced meals in hygienic, aesthetically pleasing environments, complemented by exemplary customer service.
