Leading Foods and Beverage manufacturer, Chi Limited has elevated Kayode Ibrahim-Faizal to Shoppers & Customer Marketing Director where he is expected to lead the commercial strategy and execution across various customers’ touchpoints to expand the profitability of the business.
With a distinguished career spanning prestigious roles at renowned organizations, prior to this appointment, Kayode Ibrahim-Faizal (KIF) was the Head Shopper & Customer Marketing of the company after a successful time at Beiersdorf.
In this new role, Kayode brings a wealth of experience and a relentless commitment to driving consumer-centric innovation. His previous role as the Head of Shopper & Customer Marketing laid the groundwork for transformative initiatives that elevated brand visibility and consumer engagement to unprecedented levels. His elevation to the role of Shopper & Customer Marketing Director signifies a new chapter of growth and innovation, as CHI Limited continues its journey towards becoming a market leader in the dynamic consumer goods landscape. His appointment underscores CHI Limited’s unwavering commitment to delivering exceptional value to consumers and stakeholders alike.
KIF’s odyssey in consumer goods began at Guinness Nigeria Limited, where he honed his skills as a Retail Development Manager. During this tenure, he spearheaded initiatives that revolutionized retail strategies, enhancing brand visibility and consumer engagement across various channels.
His next venture led him to PZ Cussons, where he embarked on a multifaceted journey. He served as both Category and Channel Marketing Manager, his expertise in channel excellence and activation flourishing. Subsequently, he assumed the role of Category Marketing & Brand Activation Lead, further solidifying his reputation as a visionary marketer with a keen eye for driving brand resonance and market penetration.
Mr. Kayod’s path then took him to Fan Milk Nigeria, where he served as a Regional Sales Manager. His strategic leadership and keen understanding of market dynamics propelled the company to new heights in sales performance and market expansion. However, it was at Beiersdorf where KIF’s impact truly reverberated across the industry. Initially appointed as the Head of Shopper and Customer Marketing for Nigeria, he orchestrated groundbreaking initiatives that reshaped consumer experiences and fueled revenue growth.
His tenure as the Head of Shopper and Customer Marketing for Central, East, and West Africa further solidified his status as a trailblazer in shopper marketing strategies, driving unparalleled success across diverse markets and regions. KIF’s professional journey is characterized by a relentless pursuit of excellence and a passion for driving transformative change.
Graduating with a Bachelor of Agriculture in Agricultural Economics from the prestigious University of Ibadan, he laid the foundation for his future success with a deep understanding of market dynamics and consumer behavior. Building upon this academic foundation, KIF further honed his skills with a Master of Business Administration (MBA) in Marketing from the University of Lagos.
As he embarks on this new chapter, Kayode Ibrahim-Faizal (KIF) stands poised to lead CHI Limited towards a future defined by innovation, consumer-centricity, and sustained growth.
