The Association of Advertising Agencies of Nigeria (AAAN) has announced that its much-anticipated 52nd Annual General Meeting (AGM) will be held in Ibadan, Oyo State, from July 17 to 19, 2025, marking another milestone in the association’s enduring legacy of advancing advertising excellence in Nigeria.
Slated to take place at Jagz Hotel, the three-day event will be themed “Charting Bold Paths Forward,” underscoring a renewed commitment by the association and its members to navigate the evolving dynamics of the marketing communications landscape with confidence, creativity, and cohesion.
As one of the most prestigious fixtures on Nigeria’s integrated marketing communications (IMC) calendar, the AGM is expected to gather a diverse mix of agency CEOs, creative professionals, policy influencers, academics, regulators, and international partners. The gathering will feature plenary sessions, expert-led masterclasses, breakout panels, networking receptions, and the formal General Meeting where members will evaluate the association’s activities, finances, and strategic direction.
This year’s AGM builds on the momentum of the 51st edition held in Abeokuta in 2024, which ushered in the leadership of Lanre Adisa, Managing Director/Chief Creative Officer of Noah’s Ark Communications. Adisa and his team have since steered AAAN through a period marked by increased collaboration, creative reinvigoration, and policy engagement aimed at safeguarding and evolving the advertising profession.
With the industry facing seismic shifts driven by digital disruption, AI integration, consumer behavioral change, and the call for greater accountability, this year’s theme invites delegates to engage deeply with the opportunities and challenges that lie ahead.
According to insiders, Ibadan 2025 is poised to spark vital conversations that will help shape the future of Nigerian advertising from fostering local agency competitiveness to influencing policy on media buying, pitch processes, and regulation in the digital age.
Founded in 1973, AAAN stands as Nigeria’s oldest and most influential sectoral body within the IMC space. For over five decades, it has consistently championed ethical practice, professional development, and creative innovation, making it a cornerstone of the advertising ecosystem in Nigeria.
As stakeholders gear up for this historic convergence in Ibadan, expectations are high that the 52nd AGM will not only honour the association’s rich legacy but also inspire bolder, smarter, and more unified strategies to shape the future of advertising in Africa’s largest economy.
