A new chapter in beverage innovation has arrived as two iconic brands—Captain Morgan and Pepsi MAX—unveil their first-ever ready-to-drink partnership in Great Britain. This highly anticipated collaboration fuses the smooth, spiced flavors of Captain Morgan Original Spiced Gold with the bold, refreshing taste of Pepsi MAX, creating a perfectly balanced premixed drink that’s set to redefine the drinking experience.
Samori Gambrah, Global Brand Director for Captain Morgan, expressed his excitement about the partnership, calling it an “epic taste combination.” The ready-to-drink mix is now available to retailers across the UK and will soon hit the shelves for consumers, offering a seamless blend of Captain Morgan’s beloved rum-based spirit and Pepsi MAX’s popular zero-sugar cola.
As Great Britain’s number one rum brand and the country’s leading zero-sugar cola, respectively, the pairing of Captain Morgan and Pepsi MAX promises to deliver a drink that is both familiar and exciting. “Two greats for one epic taste,” as the tagline suggests, marks the union of two household names that continue to lead their markets—validated by Nielsen and CGA data from 2024.
With the festive season on the horizon, the launch couldn’t be more perfectly timed. Gambrah credited the success of this collaboration to the hard work and dedication of the teams behind both brands, making this release one of the most exciting new product launches of the year.
Whether you’re a fan of spiced rum or a lover of the bold fizz of Pepsi MAX, this new ready-to-drink option offers the best of both worlds in one convenient package. Consumers are encouraged to savor this exciting blend responsibly, ensuring an enjoyable experience that elevates any occasion.
