The strategic partnership between Nigeria and Ghana is taking center stage in the advancement of marketing across Africa, as the African Marketing Confederation (AMC) gears up for its 2025 Annual Conference, scheduled for August in Accra, Ghana. Hosted by the Chartered Institute of Marketing, Ghana (CIMG), the event marks a significant step toward strengthening regional collaboration and repositioning marketing as a powerful driver of development on the continent.
During the recently held Annual Marketing Conference of the National Institute of Marketing of Nigeria (NIMN), the current President of CIMG, Michael Abbiw, praised the enduring and mutually beneficial relationship between both Institutes. He noted that the collaborative spirit shared by Nigeria and Ghana will play a crucial role in elevating the regional profile of marketing as a profession and enhancing its strategic influence across West Africa.
On his part, the Immediate Past President of NIMN, Mr. Idorenyen Enang, emphasized the importance of such cross-border alliances in deepening professional integration and knowledge sharing among marketing practitioners in Africa. He highlighted that sustained partnerships like the one between NIMN and CIMG are essential for shaping a unified, future-ready marketing community capable of responding to the continent’s unique opportunities and challenges.
Held alongside the TICON Africa Conference, AMC 2025 promises to bring together top minds in marketing, corporate strategy, and public policy for three days of dialogue, inspiration, and action. With participants expected from across Africa and beyond, the conference will feature global insights, regional perspectives, and a renewed focus on trust, trends, and technology, the pillars of this year’s theme: a
Delegates can also look forward to the AMC Awards, which will recognize outstanding achievements in marketing excellence, as well as opportunities to immerse themselves in the rich culture and hospitality of Ghana.
From Zimbabwe in 2022 to Uganda and Kenya in subsequent years, the AMC Conference continues to grow in impact and significance. Now, as Accra prepares to host the 2025 edition, the spotlight shines on Nigeria and Ghana two nations whose alliance is shaping the next chapter of African marketing.
AMC 2025 is more than a conference; it is a celebration of unity, progress, and the power of strategic partnerships to redefine marketing across the continent.
