The marketing communications industry in Nigeria is undergoing a long-overdue transformation, driven by women who refuse to accept the status quo. Amid the advocacy for gender inclusion, the International Women’s Day (IWD) 2025 theme which is “Accelerate Action”, reiterates the call to break down barriers and push for gender equality .
This year’s campaign, #AccelerateAction, urges individuals, businesses, and industries to take tangible steps toward empowering women. In marketing communications, four outstanding women, Tolulope Medebem, Brenda Nwagwu, BolaJoko Bayo-Ajayi, and Patience Sadoh are already answering that call. These trailblazers have shattered long-standing barriers, paving the way for a more inclusive industry.
Tolulope Medebem: Leading the Charge in Experiential Marketing
When Tolulope Medebem became the first female President of the Experiential Marketers Association of Nigeria (EXMAN), she didn’t just take on a leadership role, she took on a mission to revolutionize the industry. Experiential marketing, known for its immersive and engagement-driven strategies, has often been dominated by male executives. Medebem’s leadership is shifting that narrative.
Under her tenure, EXMAN has expanded its focus on inclusivity, mentorship, and the empowerment of women in the field. Her work reflects the IWD 2025 theme of “Accelerate Action”, proving that gender equality isn’t just about conversations—it’s about results.
Brenda Nwagwu: A Media Powerhouse Championing Gender Balance
In a sector that dictates how brands communicate with the world, Brenda Nwagwu is making sure women’s voices are heard at the highest levels. As the first female Vice President of the Media Independent Practitioners Association of Nigeria (MIPAN), she is a vocal advocate for equal representation in media strategy, advertising, and corporate branding.
Nwagwu is actively pushing for policies that support women in leadership roles and create pathways for young female professionals in media buying and strategic communications. By ensuring that more women occupy key decision-making roles, she is accelerating action for a more inclusive and diverse media landscape.
BolaJoko Bayo-Ajayi: Making History at the National Institute of Marketing of Nigeria (NIMN)
Few women have risen to prominence in marketing education and policy like Bola-Joko Ajayi, who currently serves as the 1st Vice President of the National Institute of Marketing of Nigeria (NIMN). Her position marks a significant milestone in the institute’s history, as she helps steer the organization toward greater inclusivity and innovation.
Ajayi is a force in brand storytelling and marketing strategy, having led groundbreaking campaigns that have reshaped how brands connect with their audiences. Beyond her personal achievements, she is a mentor to young marketing professionals, actively working to ensure that more women rise through the ranks in the industry.
Patience Sadoh: The First Female Registrar of NIMN and a Corporate Communications Pioneer
Breaking a age long-old tradition, Patience Sadoh made history as the first female Registrar of the National Institute of Marketing of Nigeria (NIMN). Her appointment signals a new era for the industry, proving that women can and should hold the highest positions in marketing governance and policy.
As a leading figure in corporate communications, Sadoh has also played a vital role in shaping brand narratives, guiding organizations through complex reputation management, and ensuring that corporate marketing strategies are not just effective but also inclusive. Her influence extends beyond her role, as she continuously advocates for gender balance and mentorship opportunities for women in marketing.
The marketing industry is one of the most powerful forces shaping consumer perceptions, cultural norms, and business success. Without diverse perspectives at the decision-making table, brands risk telling one-sided stories that fail to resonate with their entire audience.
Women bring unique insights, creativity, and leadership styles that drive innovation and inclusivity. As IWD 2025 approaches, it’s time for businesses, agencies, and industry leaders to take concrete steps to accelerate action for gender equality.
International Women’s Day 2025 isn’t just a celebration, it’s a movement. Step forward on March 8, 2025, to help #AccelerateAction for gender equality. Support policies that promote inclusivity, advocate for women in leadership, challenge gender biases, and amplify female voices in marketing and communications.
Tolulope Medebem, Brenda Nwagwu, Bolajoko Bayo-Ajayi, and Patience Sadoh have proven that women belong at the top. Now, it’s time for the entire industry to follow their lead. Because when we accelerate action, we accelerate progress.
