The Brand Colossus Ad Review Board, in pursuit of its vision to enrich advertising knowledge and inspire creativity, has unveiled the comprehensive criteria guiding its judging process. With a commitment to fostering appreciation for the artistry and skill inherent in advertising campaigns, the Board will meticulously evaluate entries across a spectrum of parameters.
The judging criteria encompass an array of facets crucial to effective advertising, including Strategy, Best use of Motion pictures, Production quality, Storytelling prowess, Execution excellence, Integration of brand assets, Optimal use of Sound effects, Conceptual innovation, Consumer reception, Media utilization, Cinematography finesse, and Communication effectiveness.
Comprising a diverse panel of seasoned professionals, the Board is poised to bring a wealth of perspectives to the evaluation process. At the helm as Chairman sits Ozone Mbanefo, a distinguished trainer and the visionary Founder of Nigeria’s premier creative adschool, Oxygen Academy (O2 Academy).
Further enhancing the Board’s expertise are esteemed members such as Owolabi Misturah Abisola, a Cannes Lion-winning creative renowned for spearheading impactful campaigns, including the groundbreaking Soot City Life Expectancy Campaign.
Emeka Obia, an award-winning integrated strategist, brings a wealth of experience as the Integrated Strategy Director for Central & West Africa at Publics Groupe, further enriching the Board’s diversity and forward-thinking approach.
Dr. Lasebikan, a seasoned Marketing and Branding Strategist, contributes insights gleaned from her extensive experience at Nitro 121, where she has developed innovative strategies for leading brands like Arla Foods, Bajaj, GOtv, and First Bank.
Muyiwa Aleshinloye, Director of Digital and Media at Publicis West Africa, leverages over 14 years of global marketing expertise to drive digital business growth across diverse markets in Central and West Africa.
Completing the ensemble is Bukky Tijani, a seasoned Copywriter renowned for her storytelling prowess honed at agencies such as DDB Lagos, Digisplash, and 7even Interactive.
With such a distinguished and multifaceted panel, The Brand Colossus Ad Review Board is primed to revolutionize the advertising landscape, ushering in a new era of creativity, innovation, and excellence.
