In this inaugural edition of our magazine, The Brand Colossus proudly introduces Aniekan Essienette, a luminary figure in the realm of advertising and marketing communications. As we pay homage to International Women’s Month, it is with great honor that we cast our spotlight upon Aniekan Essienette and her illustrious achievements. Through this feature, we aim to laud the exceptional accomplishments of women like Aniekan Essienette, whose contributions serve as beacons of inspiration and empowerment within the industry and beyond.
Aniekan Essienette stands as a paragon of motivation, driven by a relentless pursuit of results and fueled by innovation. With a sterling track record spanning over two decades across diverse industries, she exemplifies strategic acumen and a penchant for catalyzing impactful outcomes.
Her academic journey commenced with a bachelor’s degree in library and information studies from the prestigious University of Ibadan in 2002, followed by a master’s in international law from the esteemed University of Lagos in 2007, both hailing from her native Nigeria.
Aniekan’s professional affiliations read like a roster of distinction, including esteemed organizations such as the National Institute of Marketing Nigeria (NIMN), where she holds the esteemed status of Fellow. Additionally, she is a Member of the Nigerian Institute of Management Chartered, an Associate Member of the Advertising Regulatory Council of Nigeria (ARCON), a Member of the American Marketing Association-International, and a Member of the African Women in Leadership organization.
Her career odyssey commenced in February 2002 with Businessday Media Limited, where she began her ascent as an Advertising Executive during her tenure as a Youth Corps member (NYSC), culminating in June 2003.
Venturing forth, Aniekan embarked on a trajectory marked by versatility and expertise. Her journey led her to Alcatel-Lucent (now Nokia) in 2003, where she ascended to the role of Marketing Communications Manager for West & Central Africa, orchestrating comprehensive communication and marketing endeavors across English-speaking West Africa from June 2011 to July 2013.
From August 2013 to April 2018, Aniekan’s narrative unfolded within the realm of IBM West and Central Africa, where she initially served as a Marketing Manager for West Africa before assuming the mantle of Performance Marketing Manager for West and Central Africa. Her contributions proved instrumental in steering marketing initiatives towards unprecedented success.
In recognition of her exceptional skills, Aniekan was entrusted with the position of Executive Director of Marketing and Strategy for the Michael & Cecilia Ibru Foundation from April 2019 to April 2021. In this pivotal role, she reported directly to the board of trustees, harnessing her expertise to craft and execute effective marketing and strategic blueprints.
Presently, Aniekan holds the mantle of Group Manager of Marketing and Communications at Ibom Airlines Limited. Her expansive experience and adaptable demeanor enable her to excel in any capacity within her domain, underscoring her ability to significantly contribute to organizational triumphs.
Dynamic and accomplished, Aniekan Essienette is renowned for her strategic cogitation, marketing acumen, and unwavering commitment to delivering impactful outcomes. With an illustrious career defined by extensive experience and a proven track record, she stands as a valuable asset in the realm of advertising, marketing, and communications.
