The Advertising Regulatory Council of Nigeria (ARCON) is set to host the third edition of its highly anticipated Advertising Industry Colloquium on Tuesday, July 8, 2025, at the Sheba Centre, Maryland, Lagos. Positioned as a catalytic platform for reimagining the future of marketing communications, the colloquium promises a compelling blend of thought leadership, innovation, and strategic insight.
This year’s edition, themed “From Dialogue to Data: Merging Storytelling, Human Engagement & Technologies in Marketing Communication,” reflects the growing intersection between creative narratives, technological advancement, and audience intelligence in a rapidly evolving digital economy.
The Colloquium 3.0 will convene top-tier industry leaders, marketing professionals, innovators, and academics to engage in deep, future-facing conversations. From compelling panel sessions to high-impact keynotes, the event is designed to share forward-thinking strategies, showcase best practices, and foster meaningful collaborations that will shape the next phase of advertising in Nigeria and beyond.
According to ARCON, the colloquium is more than an industry event, it is a strategic movement aimed at strengthening the marketing ecosystem through continuous dialogue, knowledge exchange, and capacity building. The council emphasizes that bridging storytelling with data and emerging technologies is key to staying relevant in a marketplace driven by performance and personalization.
The lineup of speakers reflects the weight of the occasion. Notable thought leaders scheduled to speak include:
- Prof. Kolade Ajilore, Associate Professor of Communication Studies, Babcock University
- Idy Enang, Immediate Past President, National Institute of Marketing of Nigeria (NIMN)
- Lanre Odufuwa, Head of Marketing, Omnibiz Africa
- Nana Milagrosa, Founder & Chief Experience Curator, MPXM Agency
- Steve Babaeko, CEO/Chief Creative Officer, X3M Ideas
- Stephen Onaivi, Managing Director, MediaReach OMD
The sessions will be moderated by Hannah Oyebanjo, Managing Director of Redwood Consulting, known for her industry insight and strategic facilitation.
ARCON invites all stakeholders across the marketing and communications value chain from brand managers and agency heads to media owners, regulators, and academic institutions to participate in this timely dialogue. The Colloquium 3.0 offers a rare opportunity to be at the forefront of the ideas, tools, and trends that are transforming how brands connect with audiences.
As ARCON continues to set the tone for a progressive, ethical, and future-ready advertising landscape in Nigeria, the Advertising Industry Colloquium stands as a testament to its commitment to innovation, regulation, and industry-wide collaboration.
