In a strategic move aimed at revolutionizing the advertising industry and upholding the highest standards of professionalism, the Advertising Regulatory Council of Nigeria (ARCON) has declared its intention to commence the implementation of the Corporate License regime on April 1st, 2024.
The apex regulatory agency further disclosed its plan to publish the names of registered practitioners and agencies in March. This publication will exclusively feature individuals and organizations that have fulfilled the requisite conditions for inclusion in the register, aligning closely with legal provisions.
According to a statement issued by Dr. Olaleken Fadolapo, Director General of ARCON, all advertising agencies, including Full Service, Creative, Media Buyer, Media Brokers, Digital Agencies, Experiential, Below The Line, and Out Of Home (OOH), are mandated by law to obtain an operating license from ARCON.
“This initiative is in accordance with the provisions stipulated in the ARCON Act, 2022, particularly sections 22 (1) and (5), and section 23 (1), which mandate the Council to maintain a register of individuals and organizations authorized to practice advertising and undertake advertising, advertisement, and marketing communications business in Nigeria,” the statement emphasized.
ARCON urged advertising practitioners and corporate entities involved in advertising, advertisement, and marketing communications activities in Nigeria to take proactive measures to comply with regulatory requirements. This proactive approach underscores the agency’s commitment to fostering transparency, accountability, and professionalism within the advertising industry.
The forthcoming implementation of the Corporate License regime and the publication of registered practitioners signify ARCON’s dedication to promoting ethical practices, enhancing industry standards, and safeguarding the interests of stakeholders in the Nigerian advertising landscape.
