Amidst the relentless disruption brought forth by Artificial Intelligence across various spheres of human existence, Nkasiobi Chukwu, the Head of Marketing Communications at Fulgo Mobile and an esteemed figure in AI innovation, has emphasized the urgent need for a strategic approach to navigate the swift changes induced by technology.
In a recent interview, Chukwu provided profound insights into the evolving landscape shaped by AI technology, particularly its profound impact on revolutionizing marketing practices worldwide and addressing the imperative of regulating its application.
Chukwu underscored the transformative role of AI in marketing, particularly in content creation and strategy. He highlighted AI’s profound impact on reshaping the marketing landscape, ranging from content creation and copywriting to image production. He noted the widespread adoption of AI-generated images and video footage in contemporary campaigns, emphasizing its role in expediting documentation processes and facilitating the swift processing of large volumes of information.
Mr. Nkasiobi Chukwu highlighted ChatGPT as a significant AI breakthrough that has revolutionized marketing efforts across industries by enhancing efficiency and effectiveness. He emphasized ChatGPT’s pivotal role in influencing writing and its subsequent impact on spawning various AI products, such as copy AI, which streamline content creation and syndication across diverse platforms.
Chukwu elaborated on the significance of ChatGPT, stating, “I think that one of the biggest ones still is ChatGPT, with its impact on writing essentially. It sprung off a lot of offshoots. We have had other AI products that are built on top of large language models like ChatGPT and others, where we have seen things like copy AI that helps people write copies and breaks down and syndicates content across different formats, which means these tools are able to help you not only create text, but repurpose them for several platforms, everything from social to newsletters, press releases, and a lot more.” He emphasized that ChatGPT’s versatility enables marketers to repurpose content effectively for various communication channels, thereby maximizing its reach and impact.
Nkasiobi Chukwu emphasized the potential of AI-driven technologies like deep learning and natural language processing in revolutionizing marketers’ understanding of and engagement with their target audience. He highlighted the personalized engagement opportunities offered by these technologies, stating, “I think that the biggest opportunity that AI large language models will present for us, one is automated, or let’s just say refined automated consumer engagement. We’ve always had platforms that try to sort of communicate with consumers or users like chatbots, but now we would have an opportunity to simultaneously communicate with people in a way that is very personalized, because the system is able to handle multiple inputs, understand, retain information about various consumers down to each individual, and tailor content to them based on their personalities, their own demographics, even the time of day and the situation surrounding them when they are consuming certain marketing communications.”
Chukwu also addressed concerns surrounding AI misuse, particularly regarding privacy and authenticity. He expressed apprehensions about the challenges in distinguishing between human and AI-generated content and raised concerns about potential job displacement due to AI advancements. He emphasized the importance of addressing these issues to ensure responsible and ethical AI usage in marketing practices.
“I think that the biggest concerns have always been around privacy, and also just how much information is out there, but more, I think most importantly, authenticity of content. With AI models getting more and more impressive, we have from everything from text that is pretty much indistinguishable from human written content, to images that are impeccable in their quality. With newer models each day, these tools are getting better. I think a lot of the concerns have always been around one, being able to truly tell what is human and what is AI apart from each other. I think maybe the bigger question is, if this disruption will cost too many people their jobs in today’s reality.”
Nkasiobi Chukwu advocated for innovative solutions leveraging AI itself to address the risks associated with its use, such as content watermarking and blockchain verification. He emphasized the importance of considering ethical implications and protecting consumer privacy in AI development. Chukwu highlighted ongoing efforts, like Google’s DeepMind project, to develop new approaches to content watermarking that allow systems to detect the source of generated content even if it’s tampered with. He also mentioned the potential of leveraging blockchain technology to verify the sources of content.
Regarding regulations specific to AI-powered marketing, Chukwu emphasized the need for patience and understanding of the technology. He stressed the importance of involving AI-savvy individuals in regulatory processes and prioritizing privacy and ethical development practices. He cautioned against regulations built solely on fear and advocated for a nuanced understanding of AI’s potential and its implications for the future.
Chukwu concluded by underscoring the transformative potential of AI in reshaping the marketing landscape. He expressed excitement about the opportunities ahead and predicted a paradigm shift in marketing practices driven by AI innovation.
