Airtel Africa has unveiled Airtel Ads, marking a significant milestone as Africa’s premier integrated Demand-Side Platform (DSP), aimed at empowering advertisers and agencies to efficiently navigate, procure, and optimize digital ad inventory across multiple exchanges in real-time.
This momentous occasion was celebrated during the “AI AdTalks: Exploring AI in Digital Advertising” event, jointly hosted by Airtel Africa, INTENT.AI, and fonYou at The Marriot, Ikeja, Lagos. Powered by Intent.ai, Airtel Ads is meticulously crafted to cater to the needs of media agencies and businesses, simplifying the process of ad space procurement. Its distinctive feature lies in empowering advertisers to make well-informed decisions regarding ad placements by amalgamating diverse tools and functionalities into a singular platform, offering a holistic solution for digital advertising management.
Leveraging Airtel Africa’s extensive customer base of over 150 million individuals and tapping into data from both telecommunications services and mobile wallets, Airtel Ads not only targets digitally engaged individuals but also endeavors to include those traditionally marginalized from the digital landscape, such as users of 2G and feature phones. Additionally, with the integration of Airtel Voice Reward Ads, the platform boasts the capability to engage consumers across various devices.
Recognizing the prevailing challenges in ad performance for organizations, Airtel Ads aims to seamlessly integrate all ad networks with Airtel Africa’s first-party telecommunications data. It promises a unified advertising platform offering precise audience segmentation, fortified by a dedicated marketing team and comprehensive data analytics with post-campaign support. Furthermore, with native language support and access to over 260 bidding parameters, the platform ensures inclusivity and flexibility, while also accepting payments in local African currencies.
Since its inception, Airtel Ads has demonstrated remarkable performance metrics, achieving a weekly audience reach of 27 billion impressions, 23.5 million in-app daily impressions, and over 200 million daily SMS notifications, with potential for end-of-SMS tag messaging.
Chief Commercial Officer Anthony Shiner expressed excitement about the launch, emphasizing Airtel Ads’ potential to grant advertisers and businesses unprecedented control over their marketing campaigns.
Leveraging Airtel Africa’s extensive customer base and world-class technology, Airtel Ads serves as a testament to the company’s leadership in shaping the communications landscape in Africa, ensuring businesses are equipped to achieve their objectives through data-driven tools that inform their business decisions.
This gathering assembled a diverse array of attendees, including marketers, corporate representatives, media owners, professionals, brand strategists, and marketing leaders. The event served as a platform to showcase the latest innovations in digital advertising technology and strategies.
A lineup of esteemed speakers took the stage, engaging in discussions that spanned a wide range of topics. From Artificial Intelligence and Chat GPT to programmatic buying, data science, and the evolution of mobile technology from 2G, 3G, and 4G to the current 5G technology, these sessions shed light on the profound impact of these advancements on the advertising industry and our everyday lives.
By delving into these subjects, the event provided valuable insights into the cutting-edge technologies and strategies shaping the future of digital advertising, offering attendees a deeper understanding of how to navigate and leverage these trends to their advantage.
