The ongoing African Cup of Nations (AFCON) is captivating 33 million households in Nigeria through AfroSport, a leading sports company. This significant reach spans both Free-to-Air TV and Pay TV, with 2.7 million households tuning in on Gotv and Dstv, and 2.9 million on StarTimes, as reported in the latest industry update.
AfroSport, in line with its commitment to sports accessibility, is delivering the games to Nigerians through 25 Free-to-Air channels, including AIT, NTA, TVC, AFIA, Wazobia Max, ITV, Jakada TV, Kaduna State Media Corporation, Delta State Broadcasting Corporation, Kebbi State Television, and more.
Mr. Rotimi Pedro, the Chief Consultant of AfroSport, emphasized the importance of making sports accessible for national development, especially for grassroots enthusiasts lacking economic means for paid entertainment platforms. In partnership with Free TV broadcasters, AfroSport aims to ensure widespread access to the AFCON games.
Pedro asserted, “Premium sports viewership should not be biased. We are committed to bringing everyone on board to watch this game.”
Reflecting on the recent victory of the Super Eagles against Cote d’Ivoire, Mr. Pedro expressed optimism about the team’s success in the upcoming match on Monday. He anticipates an increase in advertising bookings as the confidence of advertisers improves following the remarkable feats of the Super Eagles. With viewership on both Free TVs and Paid TVs, advertisers can expect favorable returns on investment, reaching a broader audience, particularly at the grassroots level.
AfroSport’s approach to broadcasting AFCON via Free TV and Paid TV exemplifies a democratization of viewership, offering limitless access to the game for diverse audiences.
