Lagos is set to witness an evening of celebration, recognition, and industry-shaping conversations as the Advertisers Association of Nigeria (ADVAN) African Awards for Marketing Excellence takes center stage tomorrow, February 22, 2025, at the Admiralty Conference Hall, Naval Dockyard, Victoria Island, Lagos, at 5:00 PM.
This prestigious event, known for honouring trailblazers and brands that have significantly impacted the marketing landscape across Africa, will be graced by distinguished industry leaders, corporate executives, and government officials.
Minister of Industry, Trade, and Investment, Dr. Jumoke Oduwole, to Lead Special Awards Presentation
The Honorable Minister of Industry, Trade, and Investment, Dr. Jumoke Oduwole, will be present to confer special awards upon industry icons who have demonstrated visionary leadership and unparalleled contributions to their respective sectors. Dr. Oduwole, a renowned policy reform expert, has been at the forefront of championing economic transformation in Nigeria.
The Industry Leadership category will honor distinguished individuals whose innovations, business acumen, and leadership have shaped industries and inspired economic growth. The recipients include:
- Alhaji Aliko Dangote – Africa’s richest man and President/CEO of Dangote Group, whose influence spans manufacturing, cement production, and industrialization across the continent.
- Chief Anthony Aletor – Founder and Group Managing Director of Capital Express Holdings Limited, a leading force in Nigeria’s financial services sector.
- Barrister Allen Onyema – Chairman and visionary leader of Air Peace, recognized for his role in revolutionizing aviation in Nigeria and beyond.
- Mr. Mudiaga Clement Enajemo – Founder and Creative Director of MUDI Africa, a pioneer in African fashion and luxury wear.
- NNPC Limited Named Public Sector Brand of the Year
This year’s Public Sector Brand of the Year award will be presented to NNPC Limited, Nigeria’s leading energy corporation, recognized for its transformation, transparency, and contributions to national economic development.
The 2025 edition of the ADVAN Awards is themed “Controlled Chaos: Mastering Marketing in a Hyper-Connected World.” This reflects the increasing complexities of today’s digital marketing landscape and the need for brands to navigate emerging trends, disruptive technologies, and evolving consumer behaviours strategically.
A distinguished panel of judges, including Prof. Bolajoko, Stanislaus Martins, and other esteemed professionals, will evaluate entries and select winners based on creativity, impact, and execution. The event will be a gathering of top marketing executives, business leaders, government stakeholders, and media professionals.
The ADVAN African Awards for Marketing Excellence continues to set the benchmark for excellence in marketing and brand building, celebrating those who push boundaries, drive innovation, and create meaningful impact in the industry.



