The Advertisers’ Association of Nigeria (ADVAN) is taking innovation to the next level with the launch of an exciting new category at this year’s African Awards for Marketing Excellence—Best Use of AI. This pioneering addition celebrates marketing campaigns that harness the power of Artificial Intelligence to achieve groundbreaking results, reflecting the industry’s evolution and its embrace of cutting-edge technologies.
With this initiative, ADVAN aims to inspire marketers across Africa to explore the limitless potential of AI in crafting campaigns that combine innovation with creativity. The new category is set to spotlight campaigns that not only push boundaries but also set new benchmarks for marketing excellence in the digital age. In a strategic move to align with the annual marketing calendar, ADVAN has rescheduled the awards ceremony to February 22, 2025. This adjustment ensures that all marketing campaigns and brand activities conducted throughout the 2024 calendar year are eligible for recognition.
Driving Excellence and Global Impact
The African Awards for Marketing Excellence, renowned for honoring outstanding achievements in marketing, will once again shine a light on the pivotal role marketing plays in driving business and public sector success. This year’s event promises to be a global spectacle, with a judging panel comprising world-class Chief Marketing Officers (CMOs) and senior marketing professionals.
Since its founding in 1992, ADVAN has been the leading advocate for effective and responsible marketing in Nigeria, representing the interests of multinationals, local conglomerates, and SMEs alike. With its unwavering commitment to global best practices and collaborative partnerships, ADVAN has cemented its reputation as a powerhouse in the industry.
Pioneering the Future of Marketing
ADVAN’s new focus on AI underscores its dedication to staying ahead of industry trends and fostering innovation. Speaking about the launch, ADVAN’s leadership emphasized that the Best Use of AI category will encourage marketers to explore the transformative potential of technology in solving business challenges and delivering impactful campaigns.
With this bold move, ADVAN continues its legacy of championing marketing excellence and driving progress within the industry. The association remains steadfast in its mission to empower marketers, nurture creativity, and build a vibrant business environment across Africa.
