7even Interactive, one of Nigeria’s leading marketing and advertising agencies, has announced the appointment of Tobi Beckley-Williams as its new Creative Director. This strategic move signals the company’s commitment to delivering cutting-edge creative solutions and elevating its position in the competitive marketing and advertising landscape.
Beckley-Williams is a seasoned creative professional with over 11 years of experience in advertising and strategic communications. Her illustrious career has seen her work with diverse teams across borders to launch groundbreaking campaigns for both local and international brands, including Spotify, Heineken, Nestlé, Shell, Visa, and Ecobank. Her track record of delivering impactful campaigns has established her as a force to reckon with in the industry.
Her expertise and contributions to the advertising world have earned her global recognition. She has served as a Grand Jury member for the New York Festivals Awards and participated in prestigious award juries such as the Gerety Awards and AME Awards. Beckley-Williams was also among the first West African creatives to have her work featured on internationally acclaimed platforms like Lürzer’s Archive, Ads of the World, and Business Insider. Additionally, she was honored as a “Pitch Super Person” by the Pitch Fanzine team, further cementing her reputation as a creative powerhouse.
Beyond her professional achievements, Beckley-Williams boasts an impressive academic background. She holds a law degree and has undergone specialized training at leading institutions such as the Cambridge Center for Excellence, Pan Atlantic University, Miami Ad School, and the National Film & Television School in Beaconsfield, London.
Before joining 7even Interactive, she held the position of Creative Director and Head of Creative Strategy at Insel Communications in Accra, Ghana. Her career journey also includes key roles at leading agencies such as Insight Publicis, Noah’s Ark Communications, Nitro 121 (formerly 141 Worldwide), Prima Garnet Africa, and La.
In a statement welcoming Beckley-Williams, 7even Interactive described her as a transformative leader whose creative vision will drive the agency to new heights. “We are excited to have Tobi join our team. Her wealth of experience, global recognition, and passion for creativity align perfectly with our mission to deliver innovative and impactful marketing solutions.”
As Creative Director, Beckley-Williams is expected to spearhead the agency’s creative strategy, bringing fresh perspectives to its portfolio and further solidifying its reputation for excellence in digital marketing.
With this appointment, 7even Interactive is poised to push boundaries and redefine creativity in the Nigerian and African marketing and advertising spheres.
