As part of our commitment to honouring International Women’s Month, The Brand Colossus takes great pleasure in shining a spotlight on Esosa Osagiede in the debut edition of our magazine.
Esosa’s remarkable career trajectory and significant impact within the advertising and marketing communications industry make her a standout figure worthy of recognition. Through this feature, we celebrate Esosa and her fellow women professionals who exemplify excellence, innovation, and leadership, inspiring others to reach new heights in their own careers.
Esosa Adetokunbo Osagiede’s journey in the realm of creativity has been anything but conventional. For nearly two decades, she has carved her path, skyrocketing where others slacked, and leaving an indelible mark along the way.
Her unconventional odyssey began as a copywriter in Nigeria, a bold choice that laid the foundation for her distinctive trajectory. Esosa’s tenure at Centerspread FCB showcased her knack for owning briefs rather than merely navigating them. Her audacious spirit led her to choose 141 Worldwide (a member of the WPP group) over other agency suitors.
Despite her loyalty, Esosa’s thirst for more propelled her to bid farewell to the WPP family after eight years of stellar work. In 2016, she ventured into the vibrant world of Leo Burnett Lagos, where she swiftly rose from Group Head to Creative Lead. Her tenure saw her securing global accounts like Burger King and ALX Africa, cementing her status as a creative powerhouse.
Esosa’s storytelling prowess has earned her local and global accolades, including the “Outstanding Creative Director 2023” award at the Women in Marketing and Communications Conference and Awards. Her portfolio boasts renowned brands like Mondalez, YouTube, Chivita, British American Tobacco, and Nestle, among others. Notably, her work on the TGI “Unwrap Joy, Unleash Taste” campaign earned Leo Burnett its first GRAND PRIX at the 2023 Lagos Advertising and Ideas Festival (LAIF).
Daring to stand out, Esosa applied for the Cannes Lions See It Be It program, emerging as the sole representative from West Africa among the top 16 selected globally.
A copywriter by craft and a human behavior analyst by training, Esosa places people at the heart of her creative solutions. She has served as a juror on esteemed global and local creative awards platforms such as CLIO, D&AD, The One Show, Cannes Lions SIBI, and LAIF.
Beyond her creative endeavors, Esosa is committed to nurturing emerging talents in advertising schools in Nigeria and advocating for creative women in the industry. As the Creative Director at Insight Publics, she leads a diverse group of creatives to deliver stellar work for global and local accounts.
Esosa’s journey serves as a vibrant inspiration for the next generation, showcasing that in her world, creativity knows no limits, and each leap is a leap towards redefining what is possible.
