M-I-Na 2024: Organisers Announce National Campaign, To Promote Nigerian Brand And Consumers’ Patriotism
The need to promote Nigerian brand and consumers’ patriotism will be the focus of the 2024 Made-In-Nigeria Ambassadors (M-I-NA) National Campaign. The Convener, Lead Consultant, Addefort Nigeria Ltd, Olabamiji Adeleye, announced that planned activations designed to identify and celebrate individuals and organizations as Made-In-Nigeria Ambassadors will climax with the M-I-NA Lecture, Awards, and Exhibition, scheduled […]
Seplat Energy Appoints Eleanor Adaralegbe as Executive Director and CFO
Seplat Energy’s Board of Directors has announced a significant leadership transition, appointing Eleanor Adaralegbe as Executive Director and Chief Financial Officer (CFO), effective May 1, 2024. This move follows the retirement of Mr. Emeka Onwuka as Executive Director, also effective from May 1, 2024. In alignment with earlier disclosures made during the half-year 2023 financial […]
Eat N’Go bids farewell to visionary leader, Patrick McMicheal
In a significant transition for the Quick-Service Restaurant (QSR) industry, Patrick McMichael, the Group Managing Director and Chief Executive Officer of Eat N’ Go, announced his departure after a transformative six-year tenure. McMichael, heralded as a revolutionary leader, leaves behind a legacy of innovation and growth within the company. McMichael, in a poignant message shared […]
9mobile collaborates with Microsoft to Host Impactful Training Session for Journalists
9mobile, Nigeria’s most customer-centric telecommunications company, recently partnered with tech giant, Microsoft to host a capacity-building session for journalists aimed at empowering them with innovative tools to improve their skills for maximum performance in their field. The learning session held at Microsoft Africa Development Center had in attendance media partners from print and online platforms […]
9PSB, Empowering Women Entrepreneurs, SMEs Owners with Agent Banking Opportunities
9 Payment Service Bank (9PSB), Nigeria’s digital payment service bank, focused on financial inclusion has reiterated its support to Nigerian women entrepreneurs and Small and Medium Scale Enterprises through its agent banking business opportunities that will scale up their revenue base and improve their standard of living at the 2024 South-West Women Chamber of Commerce […]
How Regulation is Redefining Client-Agency Relationship in Nigeria
In recent years, the regulatory landscape governing advertising and marketing in Nigeria has undergone a profound transformation, spearheaded by the Advertising Practitioners Council of Nigeria (ARCON). These reforms have not only redefined the client-agency relationship but also mandated a thorough restructuring of operational procedures within agencies to ensure compliance with ARCON’s stringent guidelines. ARCON, as […]
Creative Ad Agencies Under Threat as Advertisers Shift Below-the-Line
The landscape of advertising is undergoing a significant transformation as the preferences of advertisers shift towards below-the-line strategies, particularly focusing on experiential marketing. This change is driven by brand owners’ increasing desire for measurable marketing solutions and a higher return on investment. As a result, there’s been a notable redirection of marketing expenditure away from […]
