The National Institute of Marketing of Nigeria has announced that its 2026 Annual Marketing Conference (AMC) and Annual General Meeting (AGM) will take place in Port Harcourt from June 18 to 20, 2026.

In a statement issued by the Institute’s Registrar/Secretary, Thelma Okoh, the conference will be held at Julirose Hotel & Suites under the theme “Community, Culture and Connection: Re-imagining the New Market.”

Beyond its headline theme, the 2026 conference is expected to interrogate how shifting consumer identities, digital ecosystems, and socio-cultural dynamics are redefining marketing practice in Nigeria and across Africa. Industry experts will explore how brands can build authentic community-driven engagement, leverage cultural intelligence for market relevance, and foster deeper, trust-based connections with increasingly discerning audiences.

Participants are also expected to examine the role of data and technology in shaping personalized experiences, the growing influence of local content and indigenous narratives in brand storytelling, and the need for ethical, inclusive marketing strategies in a rapidly evolving marketplace. Discussions will likely address how businesses can adapt to fragmented media landscapes, harness emerging platforms, and respond to economic realities while maintaining brand resilience.

The AMC, widely regarded as NIMN’s flagship event, will convene marketing professionals, corporate leaders, policymakers, and academics to share insights and chart a forward-looking agenda for the profession.

The Institute reiterated that attendance at the conference remains a mandatory requirement for members seeking career progression, including upgrades from Associate to Full Member and elevation to Fellow status. Participation also contributes to the accumulation of professional credit points.

Early bird registration closes on May 1, 2026, while late registration ends on June 12, 2026. Organizers say the event will also provide opportunities for networking, collaboration, and active participation in the Institute’s governance during the AGM.

With expectations of strong attendance, the Institute noted that the Port Harcourt gathering will serve as a critical platform for redefining marketing strategies and strengthening the profession’s role in Nigeria’s economic development.