ADVAN Unveils New Executive Council to Drive Industry Growth and Advocacy
The Advertisers Association of Nigeria (ADVAN) has announced its newly elected Executive Council for the 2026–2028 tenure, ushering in a team of accomplished business and marketing leaders tasked with strengthening the Association's advocacy, promoting marketing excellence, and advancing the interests of advertisers across Nigeria.
Leading the new Council is O'tega Ogra, Senior Special Assistant to the President of the Federal Republic of Nigeria on Digital and New Media, who was elected President. He succeeds into the role with the responsibility of steering the Association's strategic direction at a time when Nigeria's marketing communications industry continues to evolve in response to digital transformation, changing consumer behaviour, and regulatory developments.
The Association also confirmed that Ediri Ose-Ediale will continue in her role as Chief Executive Officer (CEO), providing executive leadership and overseeing the implementation of the Association's strategic initiatives and programmes.
Supporting the President are Gloria Nwabuike, Managing Director of AACE Foods Ltd, who was elected First Vice President, and Maurice Igugu, Chief Marketing Officer of The Alternative Bank, who emerged as Second Vice President. Together, they are expected to provide strategic leadership, strengthen stakeholder engagement, and drive the Association's vision, advocacy agenda, and growth priorities over the next two years.
The newly elected Executive Council also includes Seni Ogunkola, Vice President, Brands and Marketers at T2 Mobile, who will serve as Treasurer, while Adeola Amosun, Group Head, Media at Tolaram, was elected Publicity Secretary.
Other members of the Executive Council are Cassandra Uzo-Ogbugh, Head of External Communications, Media and Partnerships at Reckitt Nigeria; James Odejimi, Head of Marketing, PZ Cussons (HPZ SBU); Martha Ojei Kayode, Head of Marketing, PZ Cussons; Omobolanle Osotule, Head of Brand Marketing and Communications at Airtel Networks; and Oge Maduagwu, Head of Marketing and Communications at Samsung Electronics West Africa.
The composition of the new Executive Council reflects ADVAN's commitment to leveraging diverse expertise from leading organisations across the food, telecommunications, financial services, consumer goods, technology, and manufacturing sectors. Their collective experience is expected to strengthen the Association's role as the foremost voice of advertisers in Nigeria while fostering innovation, responsible marketing, and industry collaboration.
As the representative body for advertisers in Nigeria, ADVAN has continued to champion policies and initiatives that promote ethical advertising, consumer trust, and sustainable business growth. The new leadership is expected to build on these efforts by deepening engagement with regulators, industry stakeholders, and marketing professionals while positioning the Association to address emerging opportunities and challenges within the country's dynamic marketing communications landscape.
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